I’m excited to share with you my new show, Clean Your Lens. It’s live, and it happens every Monday at 8 PM.
In this show, I live stream for about an hour, and you can ask me anything about YouTube and videos. I’ll try my best to answer your questions. Join me every Monday, put that in your calendar, this show is absolutely free. If you don’t make it to my live stream, just check out my YouTube channel or this website for a replay.
So, in this post, I’m sharing with you the condensed version of my hour-long Q and A episode. I highly recommend that you watch the video because obviously, all the details are there. You can skip some parts, I’ve added chapters to make the viewing experience more convenient for you.
These are some of the questions that my audience asked in this episode. Again, watch the video to have a fuller version of the answers, what I have here in this post is only a summary:
- Do I need a separate channel for my podcast?
- How important is the title?
- Should I delete old videos on my channel?
- What’s the best way for my channel to get discovered beyond my initial network?
- Should I say hi and subscribe in each video?
- Does regular time slots benefit viewing figure for live videos?
- How long or short can the videos be?
- If I prerecord and put it up via Onestream as live, does that affect the live reach?
- How many videos should you upload a week?
- Can I purchase a background when filming a video?
- Is there a best time of day to post videos on YouTube?
- What’s the best way to get more subscribers?
- What kind of supporting video do I need?
- Are you able to see the names of those who subscribed?
- Do the keywords in your title and description help in Google searches?
- Does live video get better viewing than published normally?
Do I need a separate channel for my podcast?
Creating one channel and building it up is hard, and it takes a lot of time and effort. So, if you’re just getting started, the best thing you can do is to go for one channel. Being consistent, doing one video a week on one channel is already difficult enough if you’re running a business.
You can create one video specifically for YouTube and have a podcast as a second video.
How important is the title?
Like anything to do with SEO, titles are important. I use a tool called TubeBuddy to help me out with titles, keywords, tags, and so on.
Should I delete old videos on my channel?
I would definitely keep that stuff in there, old videos and behind-the-scenes videos. I just think they’re valuable. Over time, as your editing skills get better, you could create better versions of that footage. Definitely don’t delete it even if you do decide to keep some of it private.
What’s the best way for my channel to get discovered beyond my initial network?
I have a system for pushing out my YouTube videos. And, I believe it takes a lot of effort to do that stuff. There’s like a minimum level of places you should be putting your YouTube videos to get started, and it’s about 8-10 different places. With my content repurposing school course, there are 49 places you can post about your one video.
Should I say hi and subscribe to each video?
I think you have a great opportunity to let people know what they’re getting themselves into at the start of the video. Set the scene, set your intentions, and get to the point as quickly as you can. Think of it like a blog post, set your scene in the first paragraph—this is what I’m going to cover. Then, give the people the option to subscribe and keep watching the video.
Does regular time slots benefit viewing figure for live videos?
Yes, regular time for shows definitely makes a difference. That being said, when people are getting started, I tell them to go live when it feels the most appropriate. The passion and enthusiasm you have over something can sometimes fade over an amount of time. Like when you stop yourself so you can save it for your show on schedule.
You can go live when you feel like it or film straight away. And on your show, you can tell people to go watch the video about something you wanted to share from a few days ago.
How long or short can the videos be?
Specifically, when it comes to YouTube, a lot of people suggest keeping it within 10 minutes. For me, I think you should do it as long as it feels appropriate. If you’re doing a 90-second video because you want to get your point out right away, that’s fine. Or, if you have a lifestyle vlog that’s 30 minutes long, that’s fine. There are no rules, only advise, and that’s always subjective.
If I prerecord and put it up via OneStream as live, does that affect the live reach?
Well, that is a great question, and again that is subjective. I don’t know the answer, and I don’t believe outside of those who tested it knows the answer.
As far as the terms of service for Facebook are concerned, you have to let people know if you’re playing a prerecorded video.
How many videos should you upload a week?
Aim to upload one video a week. What you’re looking for is consistency, personally for yourself. Committing to one a week will spark consistency in you.
Ideally, you’ll eventually move to two a week or three a week. Any more than that is probably a little bit overwhelming for a lot of people.
Is there a best time of day to post videos on YouTube?
There are a couple of trains of thought with this question. First, is that we’re creatures of habit. So, you can announce the time and have a consistent schedule. But as soon as you mention the time, you’re wedded to that time. And if you don’t publish or show up, people get annoyed.
In the analytics, your channel can tell you the best time to post a video, with subscribers that you have.
What’s the best way to get more subscribers?
The best way to get it up is to have a strategy for publishing your content and sharing it. You’ve got to hydrate your content. You’ve got to drive traffic into your content.
What kind of supporting video do I need?
If you have one signature video, which you publish every week, you can create a teaser or a behind-the-scenes video.
You can also create support videos by collaborating with other creators at the same level as you. If you’re an artist, you can find another artist.
Are you able to see the names of those who subscribed?
Yes, you can see when people subscribe. When people subscribe, you’d get an email about it, if your settings allow it.
Do the keywords in your title and description help in Google searches?
All the stuff that Google creates is part of its algorithm. The boxes that you can input are not there by accident. They’re there for a purpose. The more information you can fill in, the more keyword-rich but in a readable and natural way, then the more Google and YouTube are going to like you.
Does live video get better viewing than published normally?
Yes, YouTube prioritises live video right now, just like Facebook and other socials. However, what they prioritise more is engagement in the videos. So, if you do a premiere, if you do a live video, or just release the video, the first 24 hours are the most important I believe. And certainly, from the live perspective, the live audience is very important as well. That’s where you’re going to get a good boost in the algorithm.
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