What’s the perfect YouTube video formula? Is there a perfect YouTube script for delivering videos on YouTube?
In this post, I’ll talk about my YouTube video formula or structure. I shared this with the participants of my YouTube challenge in March 2021, and I thought that it’s great to share it again in case you missed it.
You don’t have to follow every bit of my structure, but I think it’s a good formula to get started with when your channel is new.
Lead with a positive and informative intro. In the first 10 to 15 seconds of your video, tell your viewers why they should watch your videos. This part is the hook, so, grab your viewers as quickly as possible.
Inform them what your video is about, then you can go to your titles or intro video, which should be no longer than 10 seconds. Even 3 to 5 seconds is already good and allows you to transition through the intro to the actual content video.
Of course, the next part of it is to introduce yourself. Don’t think that the world knows who you are. If you’re trying to build a personal brand, then you want to make sure you’re mentioning those things straight away. You’re reinforcing your brand and who you are.
After this, I ask viewers to subscribe and hit the notification bell.
Your content has to be the topic you said you’re going to talk about at the beginning of your video. Give them the content as succinctly as you can. And, get to the point.
Some people will create videos, and they just try to get their view time up. Don’t worry about getting to 10 minutes. At the start, it’s not important to get to that time. What’s important is that people come to watch your videos and they get value. And when they leave, they feel content about the value they got from you—and even recommend you.
In the end, you might want to summarize. It’s just reinforcing and affirming your viewers what you’ve taught them in the video.
You can also call them to action again, subscribe, hit the notification bell, and like the video. When you do this, you can give them a little reminder about who you are, as simple as saying your name or your business name. Again, you’re reinforcing your brand and your business, which is important.
Once you’ve done this, transition to your end slide. You should have an end slide because it just ties the whole video together nicely.
To sum it up, here’s a little checklist to ensure your YouTube video structure, script, or formula is on point:
- Tell people why they should watch
- Intro video for branding
- Introduce yourself
- Call to action
- Subscribe to your channel
- Hit notification bell
- Give your video a thumbs-up
- Straight-to-the-point content
- Reinforce branding and call to action
- End slide
So, that’s it then, guys. Do watch the full video on YouTube, and if you haven’t yet. Don’t forget to click like and subscribe, and hit the notification bell.
Here at King of Video, we help small businesses and entrepreneurs confidently create consistent video content. For in-depth courses for everything video, I highly recommend you join YouTube For Business.