{"id":2072,"date":"2021-02-01T12:28:41","date_gmt":"2021-02-01T12:28:41","guid":{"rendered":"https:\/\/kingofvideo.co.uk\/12-videos-every-business-should-have\/"},"modified":"2023-03-29T21:08:44","modified_gmt":"2023-03-29T20:08:44","slug":"12-videos-every-business-should-have","status":"publish","type":"post","link":"https:\/\/kingofvideo.co.uk\/12-videos-every-business-should-have\/","title":{"rendered":"12 Videos Every Business Should Have"},"content":{"rendered":"\n<p><strong>Do you want to use videos to help your business grow?&nbsp;In this post, I\u2019ll talk about the 12 essential videos&nbsp;that can help you&nbsp;succeed.&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"12 Essential Videos Every Business Should Have | King of Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/D6Cukn7RBOk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Welcome Video&nbsp;<\/strong><\/h3>\n\n\n\n<p>This is the video everybody should see when they first land on your website.&nbsp;I think what people want to see is the human side of your business. With a welcome video, you can ease them&nbsp;into&nbsp;your business with warmth.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.&nbsp;About the Team&nbsp;<\/strong><\/h3>\n\n\n\n<p>Another video that can help is an&nbsp;\u201cAbout the&nbsp;Team\u201d video.&nbsp;Feature&nbsp;the team behind the brand and behind the logo.&nbsp;It doesn&#8217;t really matter what kind of business you have.&nbsp;Any business will have people behind it, even if&nbsp;you&#8217;re a solopreneur.&nbsp;It can be just you and you can say, &#8220;Hey, it&#8217;s me, I&#8217;m on my own, this is the reason why I&#8217;ve started the business.&#8221;&nbsp;Something like that.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For a larger business,\u00a0you\u00a0can\u00a0feature\u00a0the\u00a0senior leadership team. If it&#8217;s\u00a0a medium-sized business, you can\u00a0get\u00a0the team together.\u00a0\u00a0<\/p>\n\n\n\n<p>This can really help people understand your company better, especially now that people mostly meet in Zoom meetings only.&nbsp;There are lesser opportunities&nbsp;to see the people behind the phone calls or behind the email addresses.&nbsp;So,&nbsp;by having team videos, you really help,&nbsp;again, humanize the&nbsp;brand like you would with a welcome video.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.&nbsp;Mission&nbsp;Statement or&nbsp;Company&nbsp;Values&nbsp;<\/strong><\/h3>\n\n\n\n<p>Company values are something that flows through you as a business owner or as a team.&nbsp;And if it&#8217;s something that you&#8217;ve not really put together yet, you should think about putting these things together.&nbsp;<\/p>\n\n\n\n<p>They usually sit on the website somewhere. They might be in a footer or it might be on a page sort of hidden out of the way.&nbsp;&nbsp;<\/p>\n\n\n\n<p>I think your mission statement or values are so important when people are deciding between you and somebody else.\u00a0When I read company values, I feel that sometimes, they could just be copied and pasted from somebody else&#8217;s website.\u00a0I think having a human explain those company values will show the passion and will show excitement of that business owner. Right?\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Products and&nbsp;Services&nbsp;<\/strong><\/h3>\n\n\n\n<p>What normally happens&nbsp;is you have a page on your website,&nbsp;and it describes&nbsp;what your products and services are.&nbsp;But having videos is a&nbsp;really good&nbsp;opportunity to have&nbsp;a&nbsp;high-level&nbsp;view&nbsp;of your products and services.&nbsp;<\/p>\n\n\n\n<p>With a video, you can give people&nbsp;a nice, succinct, rounded view of what your products and services are.&nbsp;Anybody should be able to understand in a couple of minutes&nbsp;what you do and what you offer.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Social&nbsp;Proof&nbsp;<\/strong><\/h3>\n\n\n\n<p>Now,\u00a0social proof is\u00a0all about having videos of\u00a0customer testimonials.\u00a0And customer testimonials should always come from the customers, right? This is not\u00a0really\u00a0something\u00a0where you\u00a0speak on behalf of your customers. When you\u00a0say the words\u00a0instead of a real customer, it just wouldn&#8217;t be authentic.\u00a0<\/p>\n\n\n\n<p>\u00a0In my opinion, it doesn&#8217;t feel very\u00a0genuine\u00a0when I see just words written on a page about what somebody said. It&#8217;s so much more effective, and so much more authentic when you have the\u00a0user\u00a0or the customer\u00a0say those words to a camera.\u00a0You get to see the passion\u00a0and\u00a0the excitement\u00a0as\u00a0clients\u00a0describe the\u00a0results\u00a0they enjoyed\u00a0from working with you.\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6.&nbsp;Client&nbsp;Case&nbsp;Study&nbsp;<\/strong><\/h3>\n\n\n\n<p>You might think, well, you&#8217;ve just told us number five, and that is customer testimonials.\u00a0But a case study is very different\u00a0from\u00a0customer testimonials. The only thing that&#8217;s similar is that you would have testimonials inside a case study, but a case study is an\u00a0end-to-end\u00a0view of what a client&#8217;s journey would be.\u00a0<\/p>\n\n\n\n<p>So,\u00a0you\u00a0usually\u00a0start by talking about the challenge\u00a0or the\u00a0problem, and the challenge that the customer\u00a0might\u00a0have.\u00a0Then you walk them through how\u00a0your\u00a0business solved\u00a0that problem\u00a0and\u00a0how the customer felt.\u00a0\u00a0<\/p>\n\n\n\n<p>The case study is generally a bigger look into a specific project or a specific problem and how your product and service solved that. This can be really,&nbsp;especially when a&nbsp;potential client sees the&nbsp;case study and&nbsp;can relate to the challenge.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7.&nbsp;Product&nbsp;or Service&nbsp;Demo&nbsp;<\/strong><\/h3>\n\n\n\n<p>Sometimes,&nbsp;we even call this client onboarding as well.&nbsp;You can format the video as if you\u2019re walking the clients&nbsp;through the service you offer. If you have a&nbsp;customer dashboard or something like that, you can&nbsp;show&nbsp;them the onboarding process.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Videos like these are great,\u00a0especially if you&#8217;re a software as a service.\u00a0Even if you&#8217;re a coach or a mentor, you might onboard them to your coaching program.\u00a0You can do it yourself if you don\u2019t have a customer success manager. You&#8217;re just taking people\u00a0to a point where they get to know you if they do buy your\u00a0product and service.\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Ideal&nbsp;Client&nbsp;&nbsp;<\/strong><\/h3>\n\n\n\n<p>This is one of those things where you talk about your products and services, things that you do. And you&#8217;re putting that out into the world and you&#8217;re saying, &#8220;Hey, if you&#8217;re interested in this thing, we&#8217;re the people to come to.&#8221; Like the product and services video.\u00a0<\/p>\n\n\n\n<p>The ideal client video is slightly different. You&#8217;re\u00a0actually going\u00a0to target a specific niche, which your products and services\u00a0video\u00a0probably\u00a0does.\u00a0But this time,\u00a0you can go for\u00a0the\u00a0exact ideal client. In\u00a0theory, you\u00a0could create case studies for specific industries.\u00a0\u00a0<\/p>\n\n\n\n<p>You want the&nbsp;ideal client at that point to say, &#8220;Hey, that&#8217;s me. I recognize myself there.&#8221;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9.\u00a0Frequently\u00a0Asked\u00a0Questions or FAQs\u00a0<\/strong><\/h3>\n\n\n\n<p>This is video number nine, but it could be video number nine, 10, 11, 12, 13,\u00a0or even\u00a0up to a hundred. It depends on\u00a0the number of your\u00a0frequently asked\u00a0questions;\u00a0how many you&#8217;ve got.\u00a0\u00a0<\/p>\n\n\n\n<p>When you get to a website, you would&nbsp;often&nbsp;end up on&nbsp;the&nbsp;frequently asked questions page.&nbsp;And it might have five or 10 different things that people ask all the time.&nbsp;You could do an overarching overview of the frequently asked questions, or you could do individual frequently asked questions.&nbsp;<\/p>\n\n\n\n<p>Imagine this from an Instagram point of view. If you&#8217;ve got a minute to use to answer questions on Instagram before you, you know, move into IGTV area, then you might want to just answer those specific questions in less than a minute video.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10. Featured&nbsp;Products&nbsp;&nbsp;<\/strong><\/h3>\n\n\n\n<p>So,\u00a0we talked about the overview of products and services.\u00a0For video 10, we&#8217;re talking about a specific product or specific service. When\u00a0you were coming up with ideas about your products and services, you must\u2019ve thought about the\u00a0featured\u00a0product, a featured service,\u00a0or a\u00a0featured event.\u00a0\u00a0<\/p>\n\n\n\n<p>So,&nbsp;if you&#8217;ve got events or webinars or something like that, you could create a video just specifically for that.&nbsp;And&nbsp;of course,&nbsp;the launch video comes into this as well, sometimes referred to as a video sales letter.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>11. Our Process&nbsp;<\/strong><\/h3>\n\n\n\n<p>In the\u00a0\u201cour\u00a0process\u201d\u00a0video, you&#8217;re really giving a behind-the-scenes look at what happens in your\u00a0business.\u00a0You show your customers and clients how you create your products\u00a0or\u00a0what goes on behind your services.\u00a0It&#8217;s basically showing people how you work and answering their question to, \u201cHow do they deliver the service they\u2019re doing?\u201d\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>12. Marketing Material&nbsp;<\/strong><\/h3>\n\n\n\n<p>The 12th&nbsp;essential video&nbsp;that every business should need is,&nbsp;of course,&nbsp;marketing material.&nbsp;Now, again, this is video number 12,&nbsp;but&nbsp;it&nbsp;could&nbsp;be&nbsp;up&nbsp;to video&nbsp;100, depending on how many marketing&nbsp;videos&nbsp;you make.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In marketing videos, we&#8217;re talking about promo videos. We&#8217;re talking about the top 10, and top 12 videos, just like this one.\u00a0We&#8217;re talking about viral videos, you know,\u00a0the ones that are square, got a top and a bottom, and they\u2019re captioned.\u00a0\u00a0All that kind of good stuff.\u00a0\u00a0<\/p>\n\n\n\n<p>Marketing videos&nbsp;will take a lot of time and effort, coming up with a strategic plan around the videos that you&#8217;re&nbsp;going to&nbsp;create. It takes consistency as well.&nbsp;But I think you can just get started with creating a single great piece of content.&nbsp;If you start with a signature piece of content for your marketing, you can really get going as you start to create all&nbsp;the other&nbsp;marketing videos&nbsp;in the future.&nbsp;&nbsp;<\/p>\n\n\n\n<p>If you\u00a0need help creating these 12 videos,\u00a0I got you, welcome to\u00a0my\u00a0<a href=\"https:\/\/youtubeforbusiness.co.uk\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>YouTube For Business<\/strong><\/a>.<br>This is\u00a0how\u00a0we help small business owners and entrepreneurs confidently\u00a0create consistent video content that connects with their audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to use videos to help your business grow?&nbsp;In this post, I\u2019ll talk about the 12 essential videos&nbsp;that can help you&nbsp;succeed.&nbsp; 1. Welcome Video&nbsp; This is the video everybody should see when they first land on your website.&nbsp;I think what people want to see is the human side of your business. With a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[81,39,82,25,80,40,79,30,57,28,83],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v22.5) - 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