Hey, I'm Matt Hughes
The King of Video. After 7 years running a video production company and delivering 1,500+ commercial videos worldwide, I now help ambitious businesses build YouTube channels that generate leads and drive real growth.
My Journey
From founding Kinetal to becoming the King of Video—here's how it happened.
IT Career Begins
Started working in IT as a contractor. Became a Microsoft Certified Solutions Architect, Microsoft Trainer, and specialist in Microsoft 365 and SharePoint Online.
Kinetal Was Born
Founded my video production company in September, ready to serve tech companies across the globe.
1,500 Videos & World Travel
Filmed, edited and delivered 1,500 commercial videos. Las Vegas (5x!), Washington DC, Amsterdam, New York, South Africa, Singapore, Copenhagen, Barcelona, and Vienna.
King of Video Begins
Realised I wanted to help others create video, not just create it for them. The King of Video brand was born.
A New Chapter
On February 29th, I closed the doors on Kinetal after 7 incredible years, going all-in on helping businesses master YouTube.
TubeFest Founded
In March, I founded TubeFest—a conference for YouTubers and video creators. I accidentally became an event producer!
YouTube Success Podcast
Launched the YouTube Success Podcast to share insights with creators and businesses worldwide.
TubeFest 1.0
Our first ever TubeFest event took place in May—and I loved every minute of it.
TubeFest 2.0
TubeFest returned bigger and better in April.
Festival of AI
In October, I produced the Festival of AI—expanding into new territory.
20 Years in IT
Two decades as a Microsoft specialist, IT contractor, and trainer—a parallel career alongside video production.
TubeFest 3.0
Coming in April—the third annual TubeFest.
Festival of AI 2
Coming in October—the second Festival of AI.
Why Work With Me?
I've been in the trenches, made the mistakes, and learned what actually moves the needle.
- Delivered 1,500+ commercial videos through Kinetal
- Helped 100+ businesses launch and grow their YouTube channels
- Filmed in 10+ countries across 4 continents
- Featured speaker at industry events
- Host of the King of Video podcast
- Founder of TubeFest and Festival of AI
What I Believe
The principles that guide my approach to YouTube strategy.
Strategy Before Content
Random videos get random results. Every piece of content needs a clear purpose.
Consistency Beats Perfection
Done is better than perfect. A good video published beats a perfect video never made.
YouTube is a Lead Machine
When done right, YouTube becomes your best salesperson working 24/7.
Your Audience Comes First
Create content for your ideal clients, not for vanity metrics.
Ready to Work Together?
Let's build a YouTube strategy that actually works for your business.