Embracing Passion in Content Creation: The Judi Fox Story

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Matthew Hughes - King Of Video: Hello everyone.

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Welcome to YouTube Success.

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We are here doing a YouTube podcast with a LinkedIn expert!

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Who knew you could just change your mind and do something

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ridiculous on your own podcast.

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Here we are, and we were just talking about ridiculousness of podcasts.

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So here I am.

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Look, you know, the thing is, it's called YouTube success, and we're

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talking about growing YouTube channels and all of that kind of stuff.

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But what I wanted to do and what, the reason why I have this

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podcast in the first place is 'cause I have a great network of

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wonderful people around the world.

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And of course, when I created my list of people, Judi was one of

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those people that I was hoping would say yes to come on the podcast.

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And here she is.

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So yes, it's not specifically a YouTube thing, but there's so much value here.

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We're gonna be talking about personal branding.

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We are gonna be talking about the epic speed at which Judi has

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grown on LinkedIn back in 2018.

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But, you know, loads more stuff has happened since then, and

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a few other things as well.

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So, if you're in my world, and maybe you've not heard of somehow you've missed

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Fox Rocks and you've not heard of Judi yet, then Judi, I'd love you to do your

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own intro and tell us a little bit about you and what people need to know really.

Judi Fox: 00:01:11

Well, all they have to know is #FoxRocks and that I got started really

Judi Fox: 00:01:20

actively posting videos on LinkedIn in around 2017, 2018, and definitely hit

Judi Fox: 00:01:27

several million views very quickly.

Judi Fox: 00:01:30

It is an amazing platform.

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I doubled down there.

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We'll talk about how LinkedIn's the only platform I used for four years straight.

Judi Fox: 00:01:37

That's it.

Judi Fox: 00:01:37

The only social media platform, so that is the power of focus and really getting in

Judi Fox: 00:01:44

on a platform and doubling down and I have now been listed as a top voice on LinkedIn

Judi Fox: 00:01:51

by LinkedIn, and they've given me the top voice of social media strategy and sales.

Judi Fox: 00:01:58

I love sales, so I have been working with clients since 2018 with my LinkedIn

Judi Fox: 00:02:04

Business Accelerator and bing bing bing.

Judi Fox: 00:02:05

Boom, I'm done with my intro.

Judi Fox: 00:02:07

Let's hit the ground running.

Judi Fox: 00:02:08

Matthew Hughes - King Of Video: There you It's always, I dunno about you,

Judi Fox: 00:02:10

but it's always awkward when someone asks you to do your own intro.

Judi Fox: 00:02:13

'cause people do it and they tell you your intro and you're like,

Judi Fox: 00:02:16

oh my God, that sounds amazing.

Judi Fox: 00:02:17

Who wrote that?

Judi Fox: 00:02:17

It weren't me.

Judi Fox: 00:02:19

so I like to put people on the spot because actually, you know, it's

Judi Fox: 00:02:21

funny, you kind of forget what you've done until people ask you about it.

Judi Fox: 00:02:25

And then you start to think about, oh yeah, I did that thing, I did that

Judi Fox: 00:02:27

thing, and we'll talk about some of this as we go through these questions,

Judi Fox: 00:02:31

but the first thing I wanted to talk about most importantly, is how we met.

Judi Fox: 00:02:35

Well, how, look, let's be honest.

Judi Fox: 00:02:37

Let's tell the people really how I think we met because it's been quite

Judi Fox: 00:02:41

a while since that time, but it's really about community because in 20..

Judi Fox: 00:02:47

September 2018, I decided at that point that I wanted to start a YouTube channel.

Judi Fox: 00:02:54

I looked at something like September the 17th of 2018, and about a week later, I

Judi Fox: 00:03:00

booked a ticket to go to VidSummit in LA.

Judi Fox: 00:03:02

So it was kind of a big deal for me because I decided, and I was absolutely

Judi Fox: 00:03:07

pouring myself because I was gonna go to the other side of the world where

Judi Fox: 00:03:13

there's a whole bunch of YouTubers that as far I could tell they were the best

Judi Fox: 00:03:17

YouTubers in the world, but I thought if I'm gonna go and learn from anybody

Judi Fox: 00:03:20

I should go to something like that.

Judi Fox: 00:03:21

Right?

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It seemed really reasonable price-wise.

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So it goes there and I did what I normally do before events,

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and this is a tip for anyone that's going to events.

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Like go on Twitter, go on Instagram, go on LinkedIn, all of the socials, and

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find the hashtags and find like the event hashtag or search for the event name.

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And you'll find a bunch of people.

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Say, if you've never, you've never been to an event before and you don't know anyone,

Judi Fox: 00:03:43

like I didn't know anyone there, just go.

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And the best place for me, strangely enough was Twitter.

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I found Rob and a bunch of other people.

Judi Fox: 00:03:51

I wanna add something.

Judi Fox: 00:03:52

I'm gonna add.

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Matthew Hughes - King Of Video: Yeah, go for it.

Judi Fox: 00:03:53

Yeah, go for it.

Judi Fox: 00:03:53

I'd love to.

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Go find all the speakers and your comments because the speakers

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are kind of a bit of a hub of they want visibility on the event and

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that they're speaking, so you know they're gonna be posting about it.

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Find some content to grab onto without knowing who's gonna be there yet,

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that's a good place to start too.

Judi Fox: 00:04:12

Matthew Hughes - King Of Video: Yeah.

Judi Fox: 00:04:12

I love that.

Judi Fox: 00:04:13

Actually, when I was looking back for the stories of how we met, I did

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find some of the old 2018 stuff, and I found loads of things that I've not

Judi Fox: 00:04:19

seen, you know, when you're at the event and the feeds are going really

Judi Fox: 00:04:22

crazy, like loads pictures of stuff, of me in drinking positions in photos.

Judi Fox: 00:04:27

So like, you know, yeah, definitely the comments.

Judi Fox: 00:04:30

That's how I found people.

Judi Fox: 00:04:31

I would see announcements from VidSummit, they would say so and so speaking and

Judi Fox: 00:04:35

then a bunch of people that would come and saying, I'm going, can't wait to be there.

Judi Fox: 00:04:38

And I would connect with 'em and that kind of thing.

Judi Fox: 00:04:39

So, yeah, brilliant advice.

Judi Fox: 00:04:41

But for me, the thing is I was really nervous, right?

Judi Fox: 00:04:44

At 2018, I was 35.

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I'd been public speaking around the world, so there was no problem

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being on stage, anything like that.

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But going to an event and not knowing anybody, especially the

Judi Fox: 00:04:54

other side of the world, was really, I was really nervous about it.

Judi Fox: 00:04:56

But what happened is when I met Rob and I met yourself and a few other people there

Judi Fox: 00:05:01

is I found that everybody was welcoming.

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There's nothing better than going to an event where someone says

Judi Fox: 00:05:06

to you, Hey, come and join me for a coffee, or come to dinner.

Judi Fox: 00:05:10

And as I said to you before, I think that's where we ended up meeting is we

Judi Fox: 00:05:13

went for dinner and there was like 30 people and you've just gotta be really

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brave about it and just say, you know, What are you doing after the event?

Judi Fox: 00:05:19

Is anybody going for a drink or anyone going for dinner?

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And you'll find yourself invited to these great events.

Judi Fox: 00:05:25

And personally for me, one of the things I loved is just how

Judi Fox: 00:05:29

friendly people like you were.

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You know, we can build up this picture that, oh, it's Judi, you

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know, she says, had all these millions of views on LinkedIn and

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feel a little bit standoff-ish.

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So, I guess what I'd ask you is how do you feel when someone comes

Judi Fox: 00:05:45

up to you and they're in that, like, how do you help them out?

Judi Fox: 00:05:47

What would you do for them?

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So we all have our, either if it's coping with feeling awkward

Judi Fox: 00:05:54

or maybe let's call it the art of just standing around, because standing

Judi Fox: 00:06:01

around and not necessarily rushing to do something, because guess what?

Judi Fox: 00:06:07

I don't know where I'm going to dinner sometimes at these events, I don't

Judi Fox: 00:06:10

know what the next kind of gathering thing will be, not necessarily,

Judi Fox: 00:06:16

and that's kind of that art of not rushing away from maybe a circle.

Judi Fox: 00:06:22

If you're standing in a circle and you feel really awkward, nobody's

Judi Fox: 00:06:25

paying that much attention to you.

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It's called the spotlight effect.

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While we think the spotlight's on us, but actually people are

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engrossed in their conversation.

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You may feel really awkward standing there.

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But if you keep standing there and you keep kind of popping in or being, you

Judi Fox: 00:06:41

know, smiling and just nodding along with whatever conversation's happening and

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you don't totally get weird, I guess, you'll end up being there long enough

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for them to go, Hey, we're headed here.

Judi Fox: 00:06:52

Like, or you'll be naturally part of the conversation as it keeps rolling.

Judi Fox: 00:06:57

But yeah, it feels awkward sometimes standing there, especially when you

Judi Fox: 00:07:02

feel like you don't really know everyone in this circle or what's happening.

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So

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Matthew Hughes - King Of Video: And I love the art of standing

Judi Fox: 00:07:08

around 'cause I've definitely been that position plenty of times.

Judi Fox: 00:07:11

You don't look as awkward as you think you look.

Judi Fox: 00:07:14

I think.

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Matthew Hughes - King Of Video: And I think other people are the same, right?

Judi Fox: 00:07:16

And there a lot of people are in the same position.

Judi Fox: 00:07:18

I met a lady called Christina at the time when I got there, I was standing in the

Judi Fox: 00:07:22

queue and she happened to have a, in the line, sorry, that's the American term.

Judi Fox: 00:07:26

I like queue.

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All good.

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Matthew Hughes - King Of Video: Good.

Judi Fox: 00:07:27

And she, we happened to have a channel.

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Her, her name was Make Video Greece and mine was Make Video UK.

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It was like really weird that we happened to be standing together and

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she traveled all the way from Greece.

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She knew nobody as well.

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And we ended up hanging out, hanging out together for like the two,

Judi Fox: 00:07:41

three days, you know, and I would introduce her to people, she would

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introduce me to people, those we met.

Judi Fox: 00:07:45

So just finding buddies, I think as you go into these events is so important.

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And actually, finding these little dinners where you're not planning what

Judi Fox: 00:07:53

you're doing for dinner and you end up somewhere where some of the best

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connections and community is created.

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So definitely get involved in that stuff.

Judi Fox: 00:08:01

Oh, I really like holding things so I feel less awkward.

Judi Fox: 00:08:05

So I have a bag that's a fox, obviously 'cause "Hello, my last

Judi Fox: 00:08:10

name is Fox" if you can't tell.

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And the bag that I hold now just has random fox stickers.

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I now have what I call a networking prop.

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Anyone can have a networking prop.

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You don't have to have like a fun last name called Fox.

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You could have don't even know, like a little Rubik's cube.

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Like you could have anything and it's something you're holding

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onto that's like a little conversation starter or something.

Judi Fox: 00:08:38

I'm just given some ideas here.

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And then the last thing is have a buddy have a friend that even when you're in

Judi Fox: 00:08:44

these groups and you're doing the art of looking awkward, standing around, you

Judi Fox: 00:08:48

could, if you can't tip over to that yet, you could buddy up with somebody that

Judi Fox: 00:08:53

also is like, Hey, I'm also new here.

Judi Fox: 00:08:54

I don't really know anyone.

Judi Fox: 00:08:55

And you can look awkward together in a group, which actually makes

Judi Fox: 00:08:58

neither of you look that awkward.

Judi Fox: 00:09:00

Matthew Hughes - King Of Video: Yeah, totally.

Judi Fox: 00:09:02

I love that.

Judi Fox: 00:09:02

And having a prop is a good thing.

Judi Fox: 00:09:04

That now.

Judi Fox: 00:09:04

Matthew Hughes - King Of Video: What I'm about to say is maybe not true,

Judi Fox: 00:09:06

but I don't think anything's that awkward if you take something, I've

Judi Fox: 00:09:09

seen people with American footballs that they'll pass to help people chat

Judi Fox: 00:09:12

around, you know, sort of, standard sort of things or something they'll throw

Judi Fox: 00:09:16

at someone and see if they catch it.

Judi Fox: 00:09:17

You see those videos on YouTube and stuff all the time.

Judi Fox: 00:09:19

Okay.

Judi Fox: 00:09:20

Wicked.

Judi Fox: 00:09:20

So that was just a thing I wanted to talk about community and going

Judi Fox: 00:09:23

to events because I think events are where the magic happens.

Judi Fox: 00:09:25

So we're gonna move to the actual talking to you about you now.

Judi Fox: 00:09:29

When I looked, it said, and then it's really funny because

Judi Fox: 00:09:31

I love this about you as well.

Judi Fox: 00:09:33

It said that you were a CV writer and career coach.

Judi Fox: 00:09:36

Is that right?

Judi Fox: 00:09:37

Before?

Judi Fox: 00:09:37

I did get started with that.

Judi Fox: 00:09:39

Yeah.

Judi Fox: 00:09:40

My first thoughts for LinkedIn all the way back in around 2008,

Judi Fox: 00:09:44

2009 was it's for your resume.

Judi Fox: 00:09:47

Matthew Hughes - King Of Video: Yeah.

Judi Fox: 00:09:47

Back then you could not become a content creator on LinkedIn.

Judi Fox: 00:09:51

I know that sounds like a funny thing to say, but you couldn't

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post the way that you post now.

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The only that could were like Richard Branson, or Sarah Blakely could

Judi Fox: 00:10:01

post or something, but like, they couldn't let the ordinary people post.

Judi Fox: 00:10:05

I'm being kind of tongue in cheek there.

Judi Fox: 00:10:07

Matthew Hughes - King Of Video: Yeah.

Judi Fox: 00:10:08

Yeah.

Judi Fox: 00:10:09

It only really tipped over when LinkedIn allowed everyone to start posting

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and everyone could get a newsletter.

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Not everyone could even have a newsletter all the way up

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until two or three years ago.

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They didn't even let people have a newsletter.

Judi Fox: 00:10:25

So the idea that LinkedIn was for content strategy and posting is

Judi Fox: 00:10:30

pretty brand new in the world of social media, which I think is why

Judi Fox: 00:10:33

LinkedIn gets a bad rep a little bit because it wasn't known for that.

Judi Fox: 00:10:37

And that's okay.

Judi Fox: 00:10:38

It's okay to change you are.

Judi Fox: 00:10:40

Matthew Hughes - King Of Video: Yeah, it took a while and that's

Judi Fox: 00:10:42

why there's still that a weird view that people can't be social on

Judi Fox: 00:10:46

LinkedIn, which just blows my mind.

Judi Fox: 00:10:48

What interested me the most is I think the people that are listening to

Judi Fox: 00:10:51

this podcast, my audience, the target audience, is really like people that

Judi Fox: 00:10:55

wanna start a YouTube channel or people that want to grow their YouTube channel.

Judi Fox: 00:10:58

And a lot of those people are people that have jobs at the moment and they

Judi Fox: 00:11:02

want to move into being a creator of full-time, creator of some sort.

Judi Fox: 00:11:06

And whether you were doing it full-time or not, at the time as your own business,

Judi Fox: 00:11:10

it still feels like something that could have been a side hustle that you moved and

Judi Fox: 00:11:13

you, you went full creator mode in 2018.

Judi Fox: 00:11:17

And you seem to have a time where you decided that was gonna be the case.

Judi Fox: 00:11:20

So can you just talk us through how did you decide that you were

Judi Fox: 00:11:25

really gonna go and you said right at the start about focus?

Judi Fox: 00:11:27

So how did you decide you were gonna focus on this and make it a big thing?

Judi Fox: 00:11:31

Well, I would say the best thing to think about for any creator

Judi Fox: 00:11:36

that you follow for inspiration or advice is I think the best ones

Judi Fox: 00:11:41

are the ones that maybe have a bit of a rollercoaster or not, just a,

Judi Fox: 00:11:45

just a straight path and that's it.

Judi Fox: 00:11:46

'cause that is not the reality for pretty much anyone.

Judi Fox: 00:11:50

So I did

Judi Fox: 00:11:53

have my first job out of college and I stayed with that job, climbing the

Judi Fox: 00:11:57

good old corporate ladder for 10 years.

Judi Fox: 00:12:00

Very happy.

Judi Fox: 00:12:01

I was not looking to become anything other than a chemical engineer

Judi Fox: 00:12:06

meets a sustainability expert.

Judi Fox: 00:12:09

'cause that's what I was doing in corporate America for Fortune 500 company.

Judi Fox: 00:12:14

And I got laid off during that, I got let go during that economic

Judi Fox: 00:12:19

crisis of 2008, the housing crisis.

Judi Fox: 00:12:22

So that was my first experience with going, oh wait, it

Judi Fox: 00:12:27

isn't just a straight line.

Judi Fox: 00:12:29

I have to take charge of my career.

Judi Fox: 00:12:33

And the very first thing I did was I was like, oh, I'll get my own website.

Judi Fox: 00:12:37

I'll launch my own business.

Judi Fox: 00:12:38

I will get my own business setup with all the business, like, you know,

Judi Fox: 00:12:44

whether that be, I don't know what to call it, like all the different

Judi Fox: 00:12:47

like, legal elements in place

Judi Fox: 00:12:49

and make sure that I own for the rest of my life.

Judi Fox: 00:12:53

Judy Fox and the brand Judy Fox 'cause that is something no one in my mind at

Judi Fox: 00:12:58

that moment could ever take away from me.

Judi Fox: 00:13:01

I think it's slightly traumatising when you lose your job for the very first time.

Judi Fox: 00:13:05

Matthew Hughes - King Of Video: Yeah.

Judi Fox: 00:13:06

Yeah, totally it.

Judi Fox: 00:13:07

But you know, the thing is that, that realisation is actually because you at

Judi Fox: 00:13:12

school and assuming the American education system is the same, you are almost bred

Judi Fox: 00:13:16

to be a worker bee of some description.

Judi Fox: 00:13:18

And so you think that a career means, yeah, you might jump a couple of

Judi Fox: 00:13:22

times, but you just never consider that actually someone could lay you off

Judi Fox: 00:13:27

and then you've gotta find a new job.

Judi Fox: 00:13:29

Or maybe even during a crisis like that, there's not as many jobs.

Judi Fox: 00:13:32

And then you've gotta be resourceful and do something yourself.

Judi Fox: 00:13:35

And so this idea of like 'security doesn't exist', maybe how school and university

Judi Fox: 00:13:42

sold it to us as the dream, you know?

Judi Fox: 00:13:44

So that sounds great.

Judi Fox: 00:13:45

So you decided to do that stuff then.

Judi Fox: 00:13:47

And then what

Judi Fox: 00:13:49

but I did go back to corporate.

Judi Fox: 00:13:51

Matthew Hughes - King Of Video: Okay.

Judi Fox: 00:13:52

So yes, I will say it took me all the way until 2018.

Judi Fox: 00:13:56

So it took me 10 more years.

Judi Fox: 00:14:00

So between that period of time, I went to corporate, back full-time

Judi Fox: 00:14:04

in my business, went back to corporate, full-time in my business.

Judi Fox: 00:14:08

I did that cycle twice because two things.

Judi Fox: 00:14:12

Number one, I had major life changes that affected my decisions

Judi Fox: 00:14:19

of what I wanted to do full time.

Judi Fox: 00:14:22

And I will say the whole time though, it made me realize you

Judi Fox: 00:14:26

should always hold onto whatever business you have because there is no

Judi Fox: 00:14:31

guarantee in the corporate world, but again, I came back to the mindset.

Judi Fox: 00:14:34

There will always be a guarantee that I have Judi Fox, I have me, myself, and I.

Judi Fox: 00:14:41

So as long as I'm kicking here on this planet, I have myself.

Judi Fox: 00:14:44

So I am beyond grateful for that because I could hold that.

Judi Fox: 00:14:52

When you think about the resume world in that concept, I was able to

Judi Fox: 00:14:56

continuously leverage the fact that I was running my own business no matter

Judi Fox: 00:14:59

what was a part of that business.

Judi Fox: 00:15:01

I was able to keep growing and keep my skills up in any kind of perceived gap.

Judi Fox: 00:15:09

And I never had a gap on my resume ever again because I just had my own business.

Judi Fox: 00:15:12

So I kind of wanna put that out there 'cause that was, looking back in

Judi Fox: 00:15:17

hindsight, that is the best decision I ever made because when I had a major

Judi Fox: 00:15:21

life event, I ended up as a single mom in 2014, I was able to immediately, because

Judi Fox: 00:15:30

I'd been networking on LinkedIn, growing my LinkedIn, I think at that point I

Judi Fox: 00:15:34

was maybe up to just 2014, maybe about two or 3000 followers and connections.

Judi Fox: 00:15:40

It wasn't crazy, but it was, that is a lot of people, when you really

Judi Fox: 00:15:45

think how that work.

Judi Fox: 00:15:45

Matthew Hughes - King Of Video: It's enough

Judi Fox: 00:15:46

could work,

Judi Fox: 00:15:47

Matthew Hughes - King Of Video: Yeah, it is.

Judi Fox: 00:15:48

It is like a side hustle or whatever you need at that point.

Judi Fox: 00:15:51

I was able to pull the trigger.

Judi Fox: 00:15:53

I made one.

Judi Fox: 00:15:53

I was able to make a post in 2014 because when I found myself,

Judi Fox: 00:15:57

I had been, what's that word?

Judi Fox: 00:15:59

I had been feeding and supporting my community and whether I knew I was

Judi Fox: 00:16:04

growing a community or not, I didn't know.

Judi Fox: 00:16:06

I just knew I was able to make a post on LinkedIn saying I needed an opportunity.

Judi Fox: 00:16:09

I had a life change and need to go back to corporate.

Judi Fox: 00:16:12

Because of that, I was no longer gonna be able to run this business.

Judi Fox: 00:16:15

I had started full time and I kept my business on the side

Judi Fox: 00:16:20

while I went back to corporate.

Judi Fox: 00:16:21

But I was able to find a corporate position at that time very quickly

Judi Fox: 00:16:26

because I made a post on LinkedIn and it just flooded my opportunities.

Judi Fox: 00:16:32

Matthew Hughes - King Of Video: So you could almost say that the

Judi Fox: 00:16:34

foundations and the stars were there ready to be taken because you

Judi Fox: 00:16:38

cause didn't ask from them until that moment.

Judi Fox: 00:16:42

I had just been giving, I had been in that world of . . Hey, I have a lot of

Judi Fox: 00:16:47

things going well for me right now and I was running my business full-time, so

Judi Fox: 00:16:51

I went full-time somewhere around again.

Judi Fox: 00:16:54

Again, it went like this.

Judi Fox: 00:16:55

So it around 2011, 2012, I was full-time in my business and I was

Judi Fox: 00:17:00

traveling the world and I was living that online creators dream of..

Judi Fox: 00:17:06

I went to New Zealand, I went to Kingdom of Tonga, I lived in Germany.

Judi Fox: 00:17:10

I was loving it.

Judi Fox: 00:17:12

I was location independent in 2012.

Judi Fox: 00:17:15

It was beautiful.

Judi Fox: 00:17:16

Matthew Hughes - King Of Video: Good.

Judi Fox: 00:17:17

So, you made the change then.

Judi Fox: 00:17:19

You did the corporate thing and I think a lot of people, myself included, can

Judi Fox: 00:17:22

appreciate what that's like and going through that kind of natural cycle as you

Judi Fox: 00:17:26

leave education, but then you decided to go full focus, full steam ahead in 2018.

Judi Fox: 00:17:33

So it was 2018 really that things really changed, right?

Judi Fox: 00:17:36

Yes, I was doing that kind of like one foot in, one foot out.

Judi Fox: 00:17:40

I actually part-time in corporate.

Judi Fox: 00:17:42

I negotiated a new contract and that lasted for a while.

Judi Fox: 00:17:47

But I also saw the writing on the wall that I was like, have to decide

Judi Fox: 00:17:52

and I'm gonna take a bet on me.

Judi Fox: 00:17:53

And I wanted to throw up.

Judi Fox: 00:17:56

It had that moment of, that uncertainty, kind of like jumping off the cliff,

Judi Fox: 00:18:03

like kind of like going to an event where you 'don't know anybody' feeling,

Judi Fox: 00:18:06

it's that, just that overwhelming sense of I have zero concept of what's

Judi Fox: 00:18:11

gonna really happen next, like zero.

Judi Fox: 00:18:14

And I think to me, that also was exciting.

Judi Fox: 00:18:17

That also made me feel really alive and excited.

Judi Fox: 00:18:20

So I was leaning into it.

Judi Fox: 00:18:21

I definitely read books like when to jump and you know, all these

Judi Fox: 00:18:26

kind of like, how do you know?

Judi Fox: 00:18:28

Matthew Hughes - King Of Video: Yeah.

Judi Fox: 00:18:29

But I think the number one thing that is key is that I had already started

Judi Fox: 00:18:35

learning how to kind of jump in 2008.

Judi Fox: 00:18:37

Matthew Hughes - King Of Video: Yeah.

Judi Fox: 00:18:37

Yeah.

Judi Fox: 00:18:38

You'd set some of the seed, you'd laid some of the seeds by the sounds of it,

Judi Fox: 00:18:41

you were building the personal brand.

Judi Fox: 00:18:43

Yeah.

Judi Fox: 00:18:44

And I suppose from my perspective in the UK, I did some of

Judi Fox: 00:18:47

the same in the IT world.

Judi Fox: 00:18:48

I used to fix computers as a side hustle.

Judi Fox: 00:18:51

The only issue I got to is one company I worked for said it

Judi Fox: 00:18:53

was a conflict of interest.

Judi Fox: 00:18:54

So I think the caveat to all of this is, if you are building a personal

Judi Fox: 00:18:58

brand at the same time as having a corporate role, just make sure

Judi Fox: 00:19:03

there's no conflict of interest,

Judi Fox: 00:19:04

'cause trust me, that was not a nice experience I went through.

Judi Fox: 00:19:07

But if you can do that, and if you can build your personal brand at the

Judi Fox: 00:19:09

same time, I think that's the seeds, that's the foundations that you laid.

Judi Fox: 00:19:12

And then maybe the jump is less of a jump then if, you know, you've been through

Judi Fox: 00:19:18

that in and out process, you know.

Judi Fox: 00:19:21

And I had already started making content.

Judi Fox: 00:19:25

And here's the real kicker that I would take away too, the key in that

Judi Fox: 00:19:30

experience of having one foot in the corporate world, one foot out and doing

Judi Fox: 00:19:36

part-time for a period of time and having the side hustle, it was taking

Judi Fox: 00:19:42

the pressure off the content strategy.

Judi Fox: 00:19:46

So a lot of people will start their content strategy and underneath, there

Judi Fox: 00:19:52

is a feeling of this has to work, this has to get views, this has to convert.

Judi Fox: 00:20:00

And I didn't have that.

Judi Fox: 00:20:01

I And that is the beauty of having income that was coming in at a very solid

Judi Fox: 00:20:07

level that I had negotiated, at least at the part-time level, that I could

Judi Fox: 00:20:12

create content from a space of freedom and that it was not easy to do both.

Judi Fox: 00:20:18

I will admit, it took a lot of effort to run two things concurrently.

Judi Fox: 00:20:23

But the ability to content create was literally one of the my best moments of

Judi Fox: 00:20:29

just having such good energy, not caring.

Judi Fox: 00:20:33

I went to VidSummit I think in that moment in 2018 was a little bit

Judi Fox: 00:20:37

of that moment where I was like, I don't need anything from Vid Summit.

Judi Fox: 00:20:41

I just need to have a great time, create good content, but I don't

Judi Fox: 00:20:45

need income to come from this.

Judi Fox: 00:20:47

It's being covered because I have this part-time and steady

Judi Fox: 00:20:51

income that I can count on.

Judi Fox: 00:20:53

It wasn't my full income, so I knew I needed to start building it up and

Judi Fox: 00:20:57

build up my business, but it took so much of the pressure off, which

Judi Fox: 00:21:01

did allow me to convert business.

Judi Fox: 00:21:03

And it's like that thing that everyone, the more you want it, you think,

Judi Fox: 00:21:07

why am I not converting business?

Judi Fox: 00:21:09

And sometimes you have to like stop acting like you need it to happen 'cause we can

Judi Fox: 00:21:13

read the, we can see the desperation,

Judi Fox: 00:21:16

Matthew Hughes - King Of Video: Yeah.

Judi Fox: 00:21:16

Yeah.

Judi Fox: 00:21:17

I totally understand that.

Judi Fox: 00:21:18

And I've been in that position and, and I've spoke to one of the previous

Judi Fox: 00:21:21

episodes is Jesse, the first interview actually that's been published, and

Judi Fox: 00:21:26

Jesse, I remember his journey was like when they got to 10,000 subscribers or

Judi Fox: 00:21:32

something like that, I remember there was a point where he put a post in the

Judi Fox: 00:21:35

group we were both in and he said, I think YouTube's just about to pay me the

Judi Fox: 00:21:39

same amount of money as my corporate job.

Judi Fox: 00:21:43

You know, I can leave now, what should I do?

Judi Fox: 00:21:44

And everyone was like, jump, gotta get outta there.

Judi Fox: 00:21:47

You know?

Judi Fox: 00:21:47

But that is, the lesson

Judi Fox: 00:21:50

there really is just the fact that by maintaining what they already

Judi Fox: 00:21:54

had, or in your case, cutting your hours back just to give you a bit

Judi Fox: 00:21:58

more freedom and space to create.

Judi Fox: 00:21:59

But without that, desperation is huge and it kind of goes against a

Judi Fox: 00:22:03

little bit about what a lot of mentors and business people say and they're

Judi Fox: 00:22:06

like, oh, you need to focus and you need to go all in on this thing.

Judi Fox: 00:22:08

And it's like, yeah, you can say that, but you don't have my bills

Judi Fox: 00:22:12

and my family to look after.

Judi Fox: 00:22:14

You can't just say, and I really hate that people just say that and they say

Judi Fox: 00:22:17

it out loud and think it's okay, but you don't understand the people's position.

Judi Fox: 00:22:21

So it needs to be like really caveated with, if you are in a

Judi Fox: 00:22:24

position to fully focus on the thing.

Judi Fox: 00:22:27

But until you are at that point, do what Judy did or do what

Judi Fox: 00:22:31

Jesse did and just do both.

Judi Fox: 00:22:33

And that might mean that sometimes, like now for me, it's a podcast

at 7 00:22:37

00 PM, it might be you're creating on a Saturday morning when

at 7 00:22:41

you've got a bit more free time.

at 7 00:22:42

Do what you can until you get to that point where this is, it's something

at 7 00:22:45

that's clearly bringing in the money

at 7 00:22:47

'cause you'll be thankful for it when you're not desperate

at 7 00:22:49

for the cash for sure.

Judi Fox: 00:22:51

Yeah, I nostalgically look back on some of that content and the freedom

Judi Fox: 00:22:56

and the not having to even worry where the hell that content was gonna go.

Judi Fox: 00:23:02

Like I think that is kind of why I look at different channels and it

Judi Fox: 00:23:08

almost makes people's head scratch because they go, 'but I see success'.

Judi Fox: 00:23:12

But the success you see potentially now there, you have to scroll back

Judi Fox: 00:23:18

to see where were they having an amazing time and they possibly weren't doing

Judi Fox: 00:23:24

all the 'this needs to, this needs an opt-in, this needs a downloadable,

Judi Fox: 00:23:29

you need to be collecting emails'.

Judi Fox: 00:23:30

Oh my gosh.

Judi Fox: 00:23:32

The focus on acting like early days of whatever it is you're creating, you

Judi Fox: 00:23:38

need to constantly collect everyone's emails and you need to have that funnel

Judi Fox: 00:23:41

set up and it needs to be perfect.

Judi Fox: 00:23:43

That is crap sometimes.

Judi Fox: 00:23:45

That can

Judi Fox: 00:23:46

hurt you.

Judi Fox: 00:23:46

That can hurt your growth and slow down your trajectory because you're

Judi Fox: 00:23:51

not focusing on the actual thing is people want to get to know you.

Judi Fox: 00:23:55

People want the thing you're trying to show them or entertain them

Judi Fox: 00:23:58

with and now you're just trying to put all these elements into place

Judi Fox: 00:24:02

and it's looking really janky, I don't know how else to say it.

Judi Fox: 00:24:05

Matthew Hughes - King Of Video: Yeah, and I feel it more now coming

Judi Fox: 00:24:08

from a place of not desperation.

Judi Fox: 00:24:10

I feel it more when I meet someone that is desperate and they

Judi Fox: 00:24:13

immediately want to talk about work.

Judi Fox: 00:24:15

And for me, when I make choices, my choices are emotional and they're

Judi Fox: 00:24:20

about people I connect with.

Judi Fox: 00:24:22

If there's 10 people that do the same service of you as you, which

Judi Fox: 00:24:27

woman am I go, gonna go for the one that puts a billboard out

Judi Fox: 00:24:29

there and says, this is what I do.

Judi Fox: 00:24:30

Or the person that I've had dinner with, or that we've had a chat about

Judi Fox: 00:24:34

our dog or pets or whatever, you know.

Judi Fox: 00:24:37

They're the human connections that really make you go, well, you know what?

Judi Fox: 00:24:40

I know that guy bit more expensive than the one over here.

Judi Fox: 00:24:44

But actually we went for dinner.

Judi Fox: 00:24:45

Really?

Judi Fox: 00:24:46

Like what they said or the pace, how, the way they introduced me to people,

Judi Fox: 00:24:50

how they made me feel, you know.

Judi Fox: 00:24:52

That makes a difference.

Judi Fox: 00:24:53

So, yeah.

Judi Fox: 00:24:53

I totally understand that.

Judi Fox: 00:24:55

Right.

Judi Fox: 00:24:55

So let's talk about moving away from that,

Judi Fox: 00:24:57

'cause I do agree on those fronts, but I want to talk a little bit

Judi Fox: 00:25:01

more about being strategic then.

Judi Fox: 00:25:02

That we can disagree on.

Judi Fox: 00:25:05

Matthew Hughes - King Of Video: I'm sure we'll find something in there.

Judi Fox: 00:25:07

Yeah.

Judi Fox: 00:25:08

So I think you did that and it was fun and you was enjoying it.

Judi Fox: 00:25:16

Is it still fun?

Judi Fox: 00:25:17

Just as a side note, is it still fun?

Judi Fox: 00:25:19

You still enjoying it as much?

Judi Fox: 00:25:21

Yes, some.

Judi Fox: 00:25:22

Again, everything has a different part that you

Judi Fox: 00:25:24

enjoy though too.

Judi Fox: 00:25:25

Matthew Hughes - King Of Video: Good.

Judi Fox: 00:25:26

For professional contractual reasons.

Judi Fox: 00:25:28

Yes, it is.

Judi Fox: 00:25:28

Yes.

Judi Fox: 00:25:28

Still love it.

Judi Fox: 00:25:31

I would say it evolves to different things and it evolves all

Judi Fox: 00:25:37

your life impacts that happen to you.

Judi Fox: 00:25:40

Like I just had a house fire, which is super random to share.

Judi Fox: 00:25:44

It changes what you put out into the world or how you show up, but to me,

Judi Fox: 00:25:50

it becomes where did you put your boundaries and how did you set things up?

Judi Fox: 00:25:54

And I think for me, that's important to keep asking yourself every single year

Judi Fox: 00:26:00

that you do this so you don't burn out.

Judi Fox: 00:26:02

You don't feel like you've extended your boundaries to a place where it isn't

Judi Fox: 00:26:08

fun anymore, and you're being forced.

Judi Fox: 00:26:11

That's going back to being an employee of your own making.

Judi Fox: 00:26:16

Matthew Hughes - King Of Video: Yeah.

Judi Fox: 00:26:16

Yeah, totally.

Judi Fox: 00:26:17

Yeah.

Judi Fox: 00:26:17

I don't wanna be an employee of my business.

Judi Fox: 00:26:19

I wanna own it.

Judi Fox: 00:26:21

I want to own my life experience.

Judi Fox: 00:26:24

So yeah, I have to constantly ask and answer myself.

Judi Fox: 00:26:28

What do I what?

Judi Fox: 00:26:30

What is the result?

Judi Fox: 00:26:31

What's happening next?

Judi Fox: 00:26:32

So, I'll just share, I don't believe being a consistent content creator.

Judi Fox: 00:26:41

Matthew Hughes - King Of Video: Okay.

Judi Fox: 00:26:42

Ooh.

Judi Fox: 00:26:42

Matthew Hughes - King Of Video: Good.

Judi Fox: 00:26:43

Well, so this is really funny 'cause on the way here, I was on the train back, Mr.

Judi Fox: 00:26:48

Beast said something recently, or so unto the TubeBuddy's channel.

Judi Fox: 00:26:51

It was a quote and he was saying about, don't worry about being

Judi Fox: 00:26:53

consistent, just create great content.

Judi Fox: 00:26:56

What in whatever schedule.

Judi Fox: 00:26:58

And I was like, great.

Judi Fox: 00:26:59

I can talk about that because it's something I disagree with.

Judi Fox: 00:27:02

But with context.

Judi Fox: 00:27:04

So tell me.

Judi Fox: 00:27:06

Yeah.

Judi Fox: 00:27:06

I'll give you my context.

Judi Fox: 00:27:07

Matthew Hughes - King Of Video: Yeah go for it.

Judi Fox: 00:27:09

Yeah.

Judi Fox: 00:27:09

Because consistency is definitely..

Judi Fox: 00:27:10

We'll do rock, paper, scissors who goes first.

Judi Fox: 00:27:13

I'm kidding.

Judi Fox: 00:27:13

Matthew Hughes - King Of Video: You go for it.

Judi Fox: 00:27:14

You go for it.

Judi Fox: 00:27:16

I would say there, it's not a matter of if something's gonna happen

Judi Fox: 00:27:21

in your life, it's a matter of when.

Judi Fox: 00:27:23

Matthew Hughes - King Of Video: Yeah.

Judi Fox: 00:27:24

So if you've trained your brain think that success is linked to

Judi Fox: 00:27:29

consistent content creation, and then you have to create this consistent stream of

Judi Fox: 00:27:36

content, whatever it is you've decided.

Judi Fox: 00:27:39

A YouTube video channel, there you go.

Judi Fox: 00:27:40

And it has to always consistently come out at Tuesday, 8:00 AM.

Judi Fox: 00:27:45

That is setting yourself up potentially for future failure, that

Judi Fox: 00:27:49

you've linked that so closely that it will not give you freedom for

Judi Fox: 00:27:54

any life changes that will happen.

Judi Fox: 00:27:55

And it is not a matter of if they're gonna happen, a matter of when they're happen.

Judi Fox: 00:27:59

I've been through enough things.

Judi Fox: 00:28:00

Matthew Hughes - King Of Video: Yeah.

Judi Fox: 00:28:01

I had no idea lightning was gonna strike house.

Judi Fox: 00:28:04

Matthew Hughes - King Of Video: Wow.

Judi Fox: 00:28:05

I'm really glad that I don't believe in, I didn't set my

Judi Fox: 00:28:09

mind up to link my success in my business to constant content creation.

Judi Fox: 00:28:14

And here's what I believe is the thing you should be constant about,

Judi Fox: 00:28:19

is be constantly networking with the people you have relationships with.

Judi Fox: 00:28:24

So, I may not be consistent in other things and I may not, I

Judi Fox: 00:28:28

haven't posted a podcast and there's a lot of reasons for that.

Judi Fox: 00:28:31

But it comes down to I can consistently network with someone amazing like

Judi Fox: 00:28:38

you and be on your podcast and that can replace what may have been

Judi Fox: 00:28:42

something that I can't do right now.

Judi Fox: 00:28:44

And be instead, here's instead, be craveable Netflix show.

Judi Fox: 00:28:49

A craveable Netflix show is something that I don't care if it needs to take

Judi Fox: 00:28:54

a break and a breather, it'll come back and I'm there for season 5, season 10.

Judi Fox: 00:29:00

I never want it to go off the air, and I'd rather be a craveable Netflix

Judi Fox: 00:29:04

show that never goes off the air.

Judi Fox: 00:29:06

Matthew Hughes - King Of Video: Yeah.

Judi Fox: 00:29:07

So in that context, totally understand and totally agree with you.

Judi Fox: 00:29:11

Who knew after just saying something we'd disagree with, we'd find immediately.

Judi Fox: 00:29:15

That's called manifestation, I think.

Judi Fox: 00:29:17

So I totally agree with that.

Judi Fox: 00:29:19

From my perspective, when I heard what Mr.

Judi Fox: 00:29:21

Beast was saying, it was like, well, actually, now, you talked about it now

Judi Fox: 00:29:26

being like year five of where he's at.

Judi Fox: 00:29:28

When you look at it that way and having a team of producers who come up with

Judi Fox: 00:29:32

like content ideas and then they decide and they've got a month, you know, month

Judi Fox: 00:29:36

long schedules of when things gonna go.

Judi Fox: 00:29:38

Plus having the demand of being the craveable Netflix person.

Judi Fox: 00:29:42

You do have demand.

Judi Fox: 00:29:43

Matthew Hughes - King Of Video: That you have more freedom to not be consistent

Judi Fox: 00:29:46

because actually what they're waiting for is the next big video of yours.

Judi Fox: 00:29:50

You know, the squid thing is, is Mr.

Judi Fox: 00:29:52

Beast's big thing at the time, right?

Judi Fox: 00:29:54

And he is always looking to improve that.

Judi Fox: 00:29:56

So, but for my people that are just getting started, what we

Judi Fox: 00:30:00

do is we build a bank of content before we start publishing.

Judi Fox: 00:30:03

So I say to them, build like four to eight or maybe even 12 videos ahead of time.

Judi Fox: 00:30:08

So when life does get in the way, then you've got something to put in there and

Judi Fox: 00:30:12

you continue your consistent schedule.

Judi Fox: 00:30:14

So it's more about batch filming and, and that kind of thing.

Judi Fox: 00:30:17

Same as what I'm doing with the podcast.

Judi Fox: 00:30:19

We, we are creating like eight, maybe 12 episodes before we launch the thing.

Judi Fox: 00:30:23

So it's just context and it's about like your part of the journey.

Judi Fox: 00:30:27

Like if you are in year five and you have that freedom, you have the

Judi Fox: 00:30:31

financial income and all that kind of stuff that's going on, fine.

Judi Fox: 00:30:34

You can be less consistent because you have got that demand, you know,

Judi Fox: 00:30:37

the Fox Rocks hashtag that you've got.

Judi Fox: 00:30:41

If you go and I mean, you're there endlessly on that hashtag because

Judi Fox: 00:30:45

I feel like we're

Judi Fox: 00:30:47

Matthew Hughes - King Of Video: We are saying the same thing.

Judi Fox: 00:30:48

We are, yeah.

Judi Fox: 00:30:50

I agree that you just shouldn't marry those two.

Judi Fox: 00:30:53

Matthew Hughes - King Of Video: Yes.

Judi Fox: 00:30:54

Yeah, totally.

Judi Fox: 00:30:55

Yeah.

Judi Fox: 00:30:55

I don't want you, I don't, this mantra that is so loud out there that

Judi Fox: 00:30:59

the only success because you're con..

Judi Fox: 00:31:02

They link the word success with I was a consistent content

Judi Fox: 00:31:05

creator and I'm like, oh God.

Judi Fox: 00:31:06

Stop marrying those two.

Judi Fox: 00:31:09

Matthew Hughes - King Of Video: And actually when people get..

Judi Fox: 00:31:11

for future failure.

Judi Fox: 00:31:13

Matthew Hughes - King Of Video: Yeah.

Judi Fox: 00:31:13

And when people get disappointed by the views or whatever they get in,

Judi Fox: 00:31:17

they're like, well, I've consistent, so why, why is that not happening?

Judi Fox: 00:31:20

And it's like, well, but you forgot about all the other elements that come in.

Judi Fox: 00:31:23

It's not, there's a compounding effect that happens with consistency.

Judi Fox: 00:31:27

There's promotion, there's algorithms, there's SEO, there's

Judi Fox: 00:31:30

all the other things that happen.

Judi Fox: 00:31:32

And consistency, like you say, consistency and success.

Judi Fox: 00:31:35

Those two things are not the only things.

Judi Fox: 00:31:37

So you've gotta, you've gotta think about the bigger picture.

Judi Fox: 00:31:39

So I think we are agreeing.

Judi Fox: 00:31:41

And I agree.

Judi Fox: 00:31:42

If you're early in your career, I think here's what gets me.

Judi Fox: 00:31:46

Some of these big creators are on these amazing panels and they're sharing

Judi Fox: 00:31:50

some great advice from stage, but consistent sounds so loud from the stage.

Judi Fox: 00:31:57

Matthew Hughes - King Of Video: Yeah.

Judi Fox: 00:31:57

and it's so loud.

Judi Fox: 00:31:58

It fills the auditorium of the echo of what works.

Judi Fox: 00:32:05

I'm like, I wanna like say there's other things to be consistent at, like,

Judi Fox: 00:32:09

maybe you're a consistent call mentor and a consistent community member, a

Judi Fox: 00:32:14

consistent collaborator, a consistent behind the scenes DM supporter.

Judi Fox: 00:32:19

I don't know what you're consistent at, but there's other things.

Judi Fox: 00:32:22

Matthew Hughes - King Of Video: Well, tell me this then.

Judi Fox: 00:32:23

So in 2018, we were talking at some metrics.

Judi Fox: 00:32:25

You've got these on your website, so we'll just take, take 'em straight off there.

Judi Fox: 00:32:28

5 million views in two years, million views in six weeks.

Judi Fox: 00:32:33

2000 to 35,000 followers from your LinkedIn Pro.

Judi Fox: 00:32:38

This is all 2018, right?

Judi Fox: 00:32:40

So, what my question to you is, were you consistent during that

Judi Fox: 00:32:44

time and what did you strategically do at that time on LinkedIn?

Judi Fox: 00:32:48

Do you think that made the difference?

Judi Fox: 00:32:49

And maybe this links well to your accelerator as well, but is

Judi Fox: 00:32:53

there anything you can share with us that you think immediately

Judi Fox: 00:32:56

I was,

Judi Fox: 00:32:56

Matthew Hughes - King Of Video: you?

Judi Fox: 00:32:57

I was not.

Judi Fox: 00:32:59

I never focused on a strategy of consistently posting.

Judi Fox: 00:33:03

Matthew Hughes - King Of Video: Okay.

Judi Fox: 00:33:04

I was just having the time of my life, so I just never had to sit down

Judi Fox: 00:33:09

and make myself think that way, which is a privilege, I guess, and it's a space

Judi Fox: 00:33:14

that I could be in, 'cause I was working that part-time situation and I was just

Judi Fox: 00:33:20

having a really freaking good time.

Judi Fox: 00:33:22

So I just wanted to post.

Judi Fox: 00:33:23

I was so excited.

Judi Fox: 00:33:24

I couldn't wait to get back to the computer to like put it all

Judi Fox: 00:33:27

together, put the video together, like it was just such a fun outlet.

Judi Fox: 00:33:32

I will say the number one thing that I was mentally saying I wanted to

Judi Fox: 00:33:36

be consistent at was commenting.

Judi Fox: 00:33:39

Really, really growing the energy of how I showed up and

Judi Fox: 00:33:45

just publicly went out there.

Judi Fox: 00:33:48

Matthew Hughes - King Of Video: So we're talking about engagement really, right?

Judi Fox: 00:33:50

Yeah, engaging on LinkedIn is a lot different than..

Judi Fox: 00:33:54

So imagine, to be honest, LinkedIn and TikTok remind me of each other when it

Judi Fox: 00:33:58

comes to commenting, and I'll explain.

Judi Fox: 00:34:01

I will watch a TikTok video I'll go to the comments, and then the

Judi Fox: 00:34:06

comments even crack me up even more.

Judi Fox: 00:34:09

And we can also see how much the comments are getting upvoted.

Judi Fox: 00:34:13

There's like comments.

Judi Fox: 00:34:14

I've had comments get almost a hundred thousand likes on a comment on TikTok.

Judi Fox: 00:34:19

Matthew Hughes - King Of Video: Yeah.

Judi Fox: 00:34:20

'cause it's hilarious.

Judi Fox: 00:34:21

The comments can be thoughtful.

Judi Fox: 00:34:25

They continue the conversation, they are context for that video.

Judi Fox: 00:34:29

Sometimes like, love the comments.

Judi Fox: 00:34:31

I even have channels I follow on TikTok that are literally

Judi Fox: 00:34:34

like, let's go to the comments.

Judi Fox: 00:34:37

Matthew Hughes - King Of Video: yeah, yeah.

Judi Fox: 00:34:37

Yeah.

Judi Fox: 00:34:38

It's a strategy it it's a well-known strategy as well, right?

Judi Fox: 00:34:41

It's leveraging other people's audience.

Judi Fox: 00:34:43

You want to find your audience, you know who your audience are.

Judi Fox: 00:34:47

Go and find the big creators, go to the comments.

Judi Fox: 00:34:50

All those people commenting are commenting because they like the creators.

Judi Fox: 00:34:53

So if that's your audience as well, they're gonna probably

Judi Fox: 00:34:55

like your content as well.

Judi Fox: 00:34:56

So it's a great strategy.

Judi Fox: 00:34:59

I learned that strategy for LinkedIn, not on my content,

Judi Fox: 00:35:03

on other people's content.

Judi Fox: 00:35:05

If I was an early content writer, if I wrote a "Let's put Gary

Judi Fox: 00:35:10

Vaynerchuk in the hot seat".

Judi Fox: 00:35:12

If I wrote a comment within the first 10 minutes of Gary putting up a post

Judi Fox: 00:35:17

on LinkedIn, his audience saw my post and he has 4 million or some, I don't

Judi Fox: 00:35:23

even know back then how many he has now.

Judi Fox: 00:35:24

It doesn't matter.

Judi Fox: 00:35:25

But I got the attention of the audience following Gary because my comment

Judi Fox: 00:35:31

became top comment, that makes sense.

Judi Fox: 00:35:33

There's no official top comment, but when I'm getting hundreds of likes on

Judi Fox: 00:35:39

a comment on LinkedIn, that grew me on LinkedIn, that allowed me to not

Judi Fox: 00:35:46

just have to create content, but also just pop and take advantage of being

Judi Fox: 00:35:53

right there, right in the moment.

Judi Fox: 00:35:55

And I literally would hover on some big accounts just for the moment when

Judi Fox: 00:35:59

I thought they post and I would track.

Judi Fox: 00:36:01

When I thought Gary's team was gonna post and march down the time of day and put

Judi Fox: 00:36:06

it in my calendar, that is a strategy.

Judi Fox: 00:36:09

And did it work?

Judi Fox: 00:36:10

Yes.

Judi Fox: 00:36:11

I got attention, I got invited into VaynerMedia.

Judi Fox: 00:36:15

I got to have Claude Silver on my podcast because the team recognised me.

Judi Fox: 00:36:21

It's a valuable comment.

Judi Fox: 00:36:22

You can't comment some crap.

Judi Fox: 00:36:24

Like, you can't be like, good post Gary.

Judi Fox: 00:36:27

Matthew Hughes - King Of Video: Well, thing is, Gary talks

Judi Fox: 00:36:28

about it himself, right?

Judi Fox: 00:36:29

He says, you know, I respond to all my comments.

Judi Fox: 00:36:32

I dunno if that is still the case now, but when I think about like, these

Judi Fox: 00:36:36

people are telling you the answers, you know, people really think, oh, well,

Judi Fox: 00:36:40

you know, maybe that won't work for me.

Judi Fox: 00:36:42

Whatever.

Judi Fox: 00:36:42

It's like.

Judi Fox: 00:36:43

Look, just, do what you're being told.

Judi Fox: 00:36:44

So far you've told us you're having fun on LinkedIn, which everybody says

Judi Fox: 00:36:48

you can't have fun on LinkedIn 'cause

Judi Fox: 00:36:49

it's a boring platform, right?

Judi Fox: 00:36:50

It's just for, you know, corporate people.

Judi Fox: 00:36:53

No, it's just totally rubbish.

Judi Fox: 00:36:55

If you change who you're following, find the right people to follow

Judi Fox: 00:36:58

that are just like you, people that you love being around you.

Judi Fox: 00:37:01

Find that it's a really fun platform.

Judi Fox: 00:37:02

Hang out.

Judi Fox: 00:37:02

Matthew Hughes - King Of Video: Exactly.

Judi Fox: 00:37:04

And then, commenting on those people and that engagement.

Judi Fox: 00:37:07

But, you know, the problem with commenting, Judi, of course,

Judi Fox: 00:37:10

is that it takes effort.

Judi Fox: 00:37:12

And is effort what people want to put in, when they want to

Judi Fox: 00:37:16

post a video and it go viral.

Judi Fox: 00:37:17

And it's just not the only answer.

Judi Fox: 00:37:19

There's gotta be more to it.

Judi Fox: 00:37:21

I would say the skill that I built up a really good

Judi Fox: 00:37:24

quality comment and it's a skill.

Judi Fox: 00:37:28

I wasn't born with it.

Judi Fox: 00:37:29

I mean, hello.

Judi Fox: 00:37:30

I wasn't born like knowing how to comment on social media.

Judi Fox: 00:37:33

But yeah, it's such an amazing hack and when I say hack, it's like

Judi Fox: 00:37:38

I noticed when Threads launched.

Judi Fox: 00:37:41

I said, why don't I try out my early commenting on large

Judi Fox: 00:37:44

creator concept on Threads?

Judi Fox: 00:37:47

And it worked because there's an art to it, and really powerful to just start it

Judi Fox: 00:37:52

so you can actually start to get better.

Judi Fox: 00:37:54

It's like anything, you don't come out of the gate writing the most

Judi Fox: 00:37:57

amazing comment that gets you a thousand likes comments and whatever,

Judi Fox: 00:38:01

but I've done that on TikTok.

Judi Fox: 00:38:03

I've done it on every channel because it works.

Judi Fox: 00:38:07

Matthew Hughes - King Of Video: I can hear when you said that,

Judi Fox: 00:38:09

like you don't come out the gate.

Judi Fox: 00:38:10

Right.

Judi Fox: 00:38:10

I can hear all the people that, that are saying in their head, I'm not funny.

Judi Fox: 00:38:14

I have nothing funny to say.

Judi Fox: 00:38:15

I don't know what to say.

Judi Fox: 00:38:15

You can add you can data.

Judi Fox: 00:38:19

Matthew Hughes - King Of Video: Absolutely.

Judi Fox: 00:38:19

Like you can do anything, right.

Judi Fox: 00:38:20

It is just, the reason why I talk to people about creating.

Judi Fox: 00:38:25

It is, and the thing I get people to do is create a video,

Judi Fox: 00:38:29

any video, whatever it is, right?

Judi Fox: 00:38:31

It's because the process of creating something opens your brain up.

Judi Fox: 00:38:36

So it's only then do you discover that some people do find you funny.

Judi Fox: 00:38:40

And actually, there is a lot you have to know about that expertise

Judi Fox: 00:38:43

that you've got in your brain, it falls out of you, you know?

Judi Fox: 00:38:47

But it is just an unused muscle, right?

Judi Fox: 00:38:48

Like commenting, it's a skill that you've just gotta learn over time.

Judi Fox: 00:38:52

I'm trying to think of the dates, but I think it was around 20..

Judi Fox: 00:38:55

2017 that I realized, whoa, if I start commenting, if I comment on Gary, if I

Judi Fox: 00:39:01

comment, it was 2017 that I started that and I really honed in on Gary 'cause

Judi Fox: 00:39:07

I just liked it and his posts lended themselves to kind of easy comments that

Judi Fox: 00:39:12

I could kick out really, really fast.

Judi Fox: 00:39:16

And by the time it was around 2019 is when I got to go into Vayner and do that

Judi Fox: 00:39:22

and record that podcast, record content.

Judi Fox: 00:39:25

So it took two years.

Judi Fox: 00:39:26

But that again, that's the power of being consistent on that.

Judi Fox: 00:39:31

He wasn't paying attention to my posts.

Judi Fox: 00:39:35

He was coming to me.

Judi Fox: 00:39:37

No, his team was.

Judi Fox: 00:39:39

Matthew Hughes - King Of Video: his team

Judi Fox: 00:39:39

his team was.

Judi Fox: 00:39:40

Yeah.

Judi Fox: 00:39:41

'cause I got to meet his team.

Judi Fox: 00:39:42

Matthew Hughes - King Of Video: Yeah.

Judi Fox: 00:39:42

And of course, and then of presumably now, you don't have to comment as much.

Judi Fox: 00:39:47

You get comments organically.

Judi Fox: 00:39:49

You've got a team that will help you with some of that stuff as well.

Judi Fox: 00:39:52

So it's not like you have to do it forever, but you do

Judi Fox: 00:39:54

have to do it for a while.

Judi Fox: 00:39:55

And in your case, you know, well, you got to that point in two years, but

Judi Fox: 00:40:00

actually 2018, if you started in 2017, 2018 was when it really took off.

Judi Fox: 00:40:04

So you you had a learning phase almost like the algorithms have a learning phase.

Judi Fox: 00:40:09

And then once you'd learn the phase, during that period, you

Judi Fox: 00:40:13

saw the compounding impact.

Judi Fox: 00:40:14

And I wonder if actually it wasn't like a big post that actually got you the views.

Judi Fox: 00:40:19

It was just the algorithm seeing, hey, this is a big engager.

Judi Fox: 00:40:23

We should give her more focus, give her more reach, you know?

Judi Fox: 00:40:28

LinkedIn.

Judi Fox: 00:40:28

Okay, how do I say this?

Judi Fox: 00:40:31

I like to think of some things in life, like I'm just playing a board game and

Judi Fox: 00:40:37

I'm just moving my little character.

Judi Fox: 00:40:39

So if I think of my points that I'm gonna get each time I get to roll and I get

Judi Fox: 00:40:44

to do my thing, so I'm like landing on the square of commenting and I'm like,

Judi Fox: 00:40:49

I got a hundred comments, I get 10, $10 or 10 points back, or whatever it is.

Judi Fox: 00:40:54

I get my little tickets.

Judi Fox: 00:40:55

From the machine of ski ball or whatever.

Judi Fox: 00:40:57

I don't know.

Judi Fox: 00:40:58

I'm mixing my game analogies, but I love gamification in my mind of what I'm doing.

Judi Fox: 00:41:05

So yes, I will say though that LinkedIn rewards my account that's specific to

Judi Fox: 00:41:12

LinkedIn, they will reward my account based on how much I'm commenting, period.

Judi Fox: 00:41:18

So for all of you, if you really did wanna get active on LinkedIn, it's not

Judi Fox: 00:41:22

just a funding I'm saying, commenting in general on LinkedIn gets your

Judi Fox: 00:41:28

content more points to be visible.

Judi Fox: 00:41:31

I think of it as like a point system because it's easy for me to go.

Judi Fox: 00:41:35

I got lots of points on my game board today.

Judi Fox: 00:41:38

Matthew Hughes - King Of Video: Yeah.

Judi Fox: 00:41:38

And, and it is absolutely every platform - YouTube, Facebook, Instagram.

Judi Fox: 00:41:43

You talked about TikTok being the same.

Judi Fox: 00:41:45

You know, like you'll notice the viral videos are the ones with

Judi Fox: 00:41:48

the most comments, the most likes.

Judi Fox: 00:41:50

It is just true, and it doesn't matter.

Judi Fox: 00:41:52

Austin Armstrong and another one of the guests, he talks about it doesn't matter

Judi Fox: 00:41:56

whether it's good or bad engagement.

Judi Fox: 00:41:58

Like if someone hates the post or is pointing out a spelling mistake

Judi Fox: 00:42:00

that you've got, like, it's still engagement, so it is just gonna..

Judi Fox: 00:42:04

Same thing on LinkedIn.

Judi Fox: 00:42:05

I love that says that but when you do something on LinkedIn, you

Judi Fox: 00:42:09

need to make it a clear statement so people can agree and disagree.

Judi Fox: 00:42:13

If you have a wishy-washy post with 10 million caveats and trying to cover

Judi Fox: 00:42:20

everyone's perspective, nobody is like, okay, that covered everything

Judi Fox: 00:42:25

I could have said in the comments.

Judi Fox: 00:42:27

You kind of have to make it a bit of a strong statement.

Judi Fox: 00:42:31

Matthew Hughes - King Of Video: Yeah.

Judi Fox: 00:42:32

and it's like you said about, it's great to have a disagreement, right?

Judi Fox: 00:42:35

Because it is just like, how boring would be if, yeah.

Judi Fox: 00:42:39

How boring would it be if we didn't find different ways of view?

Judi Fox: 00:42:41

Like neither of us can be right?

Judi Fox: 00:42:43

And neither of us can be wrong.

Judi Fox: 00:42:45

Like it's just our opinions, but

Judi Fox: 00:42:46

If we rewind and we go back to that moment, I literally said consistent

Judi Fox: 00:42:52

content is not like I said something strong 'cause I wanted to get a reaction.

Judi Fox: 00:42:56

'cause I know that's how we operate.

Judi Fox: 00:42:58

It's not that I am slow obnoxiously married to that, that I couldn't I agree.

Judi Fox: 00:43:04

Matthew Hughes - King Of Video: Yeah.

Judi Fox: 00:43:04

Yeah.

Judi Fox: 00:43:05

There's a way to receive the response to it as well.

Judi Fox: 00:43:07

And I think that's the point where people go wrong is 'cause they try to

Judi Fox: 00:43:10

prove people wrong in their response.

Judi Fox: 00:43:13

And in fact, actually just being okay with somebody saying, oh, I don't

Judi Fox: 00:43:17

agree with that and this is why.

Judi Fox: 00:43:18

And you can just say, okay, cool.

Judi Fox: 00:43:20

Well thanks so

Judi Fox: 00:43:21

much for commenting, or whatever, you know.

Judi Fox: 00:43:23

So I did make a quote wall when I started content online.

Judi Fox: 00:43:28

I made a wall of quotes to keep and I didn't know I was doing.

Judi Fox: 00:43:32

Now I can look in hindsight and go, that wall quote kept me sane

Judi Fox: 00:43:36

and one of the quotes on that wall is you do not have to attend every

Judi Fox: 00:43:40

argument that you're invited to.

Judi Fox: 00:43:42

Matthew Hughes - King Of Video: Yeah.

Judi Fox: 00:43:43

I love that quote 'cause every day I look and I'm like, if you're

Judi Fox: 00:43:48

a content creator, you're gonna be technically invited to a lot of arguments.

Judi Fox: 00:43:53

Matthew Hughes - King Of Video: Yeah.

Judi Fox: 00:43:53

Yeah.

Judi Fox: 00:43:54

You are opening..

Judi Fox: 00:43:55

You're invited to arguments.

Judi Fox: 00:43:58

don't have to join them all.

Judi Fox: 00:44:00

Matthew Hughes - King Of Video: Totally, totally, totally agree.

Judi Fox: 00:44:02

And I think it's a good point to make completely.

Judi Fox: 00:44:05

Look, we could talk forever.

Judi Fox: 00:44:06

Judi,

Judi Fox: 00:44:07

Yes, we.

Judi Fox: 00:44:08

Don't

Judi Fox: 00:44:08

Matthew Hughes - King Of Video: wanna take all of your time.

Judi Fox: 00:44:09

Thank you so much.

Judi Fox: 00:44:11

Oh, the one thing I wanted you to tell me is about, just the last thing just

Judi Fox: 00:44:15

to finish on the consistency thing, is we talked just off air about the fact

Judi Fox: 00:44:19

that I messaged you two years after I originally messaged you about the podcast

Judi Fox: 00:44:25

and you said, and I felt really bad 'cause I sent the message and I said,

Judi Fox: 00:44:30

will you still be a guest on my podcast?

Judi Fox: 00:44:32

You said yes.

Judi Fox: 00:44:33

And I said, it's been a year since I messaged you.

Judi Fox: 00:44:35

And then I looked, and it had been two years, so I was like, so sorry, it's

Judi Fox: 00:44:39

been two years and then I just laughed.

Judi Fox: 00:44:40

And you said something about what permission it had given you for your

Judi Fox: 00:44:44

own podcast, so I just want you to talk about that a little bit because

Judi Fox: 00:44:48

often when we do stuff and we, like I'm really a big believer in just trying

Judi Fox: 00:44:52

stuff out and sometimes it's crap and it doesn't work and you can just

Judi Fox: 00:44:55

move on like nobody's coming to go.

Judi Fox: 00:44:57

The consistency piece are not gonna come in and say, oh my God, you didn't do

Judi Fox: 00:45:00

the thing you said you were gonna do.

Judi Fox: 00:45:01

Like, just give it a go.

Judi Fox: 00:45:02

But in this case, I didn't give it a go at all.

Judi Fox: 00:45:04

So talk about that for us for a second.

Judi Fox: 00:45:06

Yeah.

Judi Fox: 00:45:06

No, I, I, you, you've made my inspiration quote wall that I literally have, which is

Judi Fox: 00:45:13

this idea that there's this overwhelming feeling that connects us to moments in

Judi Fox: 00:45:21

our life that we didn't follow through, we didn't respond, we didn't, we messed up.

Judi Fox: 00:45:26

Like there's this feeling that I messed up, like I didn't do the thing

Judi Fox: 00:45:30

I said I was gonna, I don't know.

Judi Fox: 00:45:32

Whatever it is, we've all experienced it.

Judi Fox: 00:45:34

And if you're online, you're being asked to connect and talk and network probably

Judi Fox: 00:45:39

to an unsustainable amount of people.

Judi Fox: 00:45:42

Matthew Hughes - King Of Video: Yeah, totally.

Judi Fox: 00:45:42

It's a mind blowing amount of people sometimes that

Judi Fox: 00:45:46

you can get into conversation with.

Judi Fox: 00:45:48

No matter what your audience is, there's so much activity online that

Judi Fox: 00:45:54

there's no way you can follow up and be perfect everywhere online,

Judi Fox: 00:45:59

but I still feel like we want to.

Judi Fox: 00:46:01

And so this feeling is released when I recognised my own response to getting that

Judi Fox: 00:46:08

message from you, which was just pure joy.

Judi Fox: 00:46:10

Like joy.

Judi Fox: 00:46:12

And I was like, wait, I don't care that it was two years.

Judi Fox: 00:46:15

There's no like angst, there's no, I'm actually just happy that

Judi Fox: 00:46:19

I'm on his radar that he asked me again when it was time and that you

Judi Fox: 00:46:24

were very just practical about it.

Judi Fox: 00:46:28

Like it's just a fact, like whatever.

Judi Fox: 00:46:31

It is not something to be shamed about, living in shame and carrying

Judi Fox: 00:46:38

that shame and which then doesn't allow you to move forward to create

Judi Fox: 00:46:41

the next thing you might actually create, which is now this recording.

Judi Fox: 00:46:46

So it releases me when I looked at that, I was like, wow.

Judi Fox: 00:46:50

I should just follow up with somebody that I, maybe I left them hanging

Judi Fox: 00:46:54

because I've left plenty of, I just have.

Judi Fox: 00:46:57

Matthew Hughes - King Of Video: There's many people that want you to follow up.

Judi Fox: 00:46:59

They're not sitting there waiting for you to potentially, but like, just the

Judi Fox: 00:47:04

fact that you are going to follow up, it's a good way to kind of close the

Judi Fox: 00:47:07

shame, if there is shame in yourself.

Judi Fox: 00:47:09

You know, like, and when I looked at it, I was like, you know, my list had

Judi Fox: 00:47:14

changed over the two years, of course, but when I went to all the people I'd

Judi Fox: 00:47:17

asked, 'cause I'd asked about 20 people.

Judi Fox: 00:47:19

I was like, a lot has changed for those people.

Judi Fox: 00:47:21

Maybe they won't wanna do it anymore.

Judi Fox: 00:47:22

Maybe they're too big or whatever.

Judi Fox: 00:47:24

But I just thought, I'll just go for it.

Judi Fox: 00:47:25

The worst thing that someone says is no, and then you've not lost anything.

Judi Fox: 00:47:30

'cause they, it was a no before you know, an unknown answer is a no before anyway,

Judi Fox: 00:47:34

so yeah, I just thought that was important to talk about, especially because we all

Judi Fox: 00:47:38

have the best intentions when it comes to consistency and creating content.

Judi Fox: 00:47:42

Like if you fall off the wagon, just get back on even if it's two years later.

Judi Fox: 00:47:47

Wicked.

Judi Fox: 00:47:47

Last thing I'll ask you just before we go, of course, how can people reach you?

Judi Fox: 00:47:52

Tell us a little bit about any products or anything that you wanna

Judi Fox: 00:47:55

talk about that you've got to offer.

Judi Fox: 00:47:58

Yay.

Judi Fox: 00:47:59

You can go to J-U-D-I, that is the judifox.com or just

Judi Fox: 00:48:05

go to LinkedIn, Judi Fox.

Judi Fox: 00:48:07

I'm always grateful for a follow on #FoxRocks on LinkedIn.

Judi Fox: 00:48:10

I think it's fun have a hashtag on that platform, and you will be in an elite

Judi Fox: 00:48:15

a group of people because there's about 1000, I'm trying to think how many

Judi Fox: 00:48:20

followers on that hashtag, but you'll be part of the early 1000 true fan vibe.

Judi Fox: 00:48:27

I will say will mail out Fox like little, oh my gosh, I mail these out

Judi Fox: 00:48:32

to people based on literally being fans of following my hashtag Fox Rocks.

Judi Fox: 00:48:37

When it comes to my business, I will say, I am headed in the direction

Judi Fox: 00:48:42

of putting out some videos that people can level up on LinkedIn.

Judi Fox: 00:48:46

The number one thing I'm focused on that I'm getting a lot of people

Judi Fox: 00:48:51

connected to is earning them a top voice badge now on LinkedIn that has

Judi Fox: 00:48:56

been opened up beyond just the top few.

Judi Fox: 00:49:01

It's being rolled out and now I'm a Top Voice, so I am gonna release that

Judi Fox: 00:49:05

'cause I was working with Doc Rock with Ecamm and he got a top voice

Judi Fox: 00:49:10

as a content creator with my advice.

Judi Fox: 00:49:13

Matthew Hughes - King Of Video: Excellent.

Judi Fox: 00:49:14

Amazing.

Judi Fox: 00:49:15

We'll stick the links.

Judi Fox: 00:49:15

If you send me the links to those things, I'll stick them in the

Judi Fox: 00:49:18

show notes afterwards as well.

Judi Fox: 00:49:20

Thanks so much for your time.

Judi Fox: 00:49:21

It's absolute pleasure, after all this time to see you again

Judi Fox: 00:49:25

and for you to be on the podcast.

Judi Fox: 00:49:26

I loved it.

Judi Fox: 00:49:26

Matthew Hughes - King Of Video: So I really appreciate it.

Judi Fox: 00:49:28

Thank having me.

Judi Fox: 00:49:30

Bye.