In today’s episode, I’m joined by Dorien Morin-Van Dam, a social media strategist with over 13 years of experience.
Dorien shares her journey on how to gain visibility and be consistent with it. Discover the catalyst for her journey, the impact on her business, and the invaluable tips she shares for building an engaging online presence.
Get ready for insights, laughs, and encouragement to kickstart your journey!
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Join our YouTube Success Podcast Community and share your experiences, insights, and questions. We’d love to connect with you as we all navigate the exciting world of video content creation together.
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Transcript
Matthew Hughes - King of Video: Hello.
Speaker:Welcome to the YouTube Success Podcast.
Speaker:My name is Matt Hughes, King of Video.
Speaker:I always forget to do my own intro at the start of this podcast.
Speaker:But I'm delighted to be joined by one of the TubeFest speakers, Dorien.
Speaker:And I want to tell you one story about Dorien.
Speaker:We'll talk about this in a minute, but when I first met, I didn't know
Speaker:how to say her name, so I called it.
Speaker:Dorian, I think that's what I said to read.
Speaker:Do you remember?
Speaker:Yeah, she..
Speaker:Dorien Morin-Van Dam: But a lot of people do.
Speaker:A lot of people do, so it's all right.
Speaker:Matthew Hughes - King of Video: The one thing really annoys me in life is saying
Speaker:people's names not correctly or forgetting people are really bad at that as well.
Speaker:You know, running a conference, I'm going to see so many people.
Speaker:I'm, are they going to say hello to me?
Speaker:I'm going to be like, Oh, I'm already cringing thinking about it now than saying
Speaker:hello to me and not knowing who they are.
Speaker:So already, I apologise if you come along and you listen to the podcast,
Speaker:you're thinking of coming along.
Speaker:You see me say hello.
Speaker:I apologise for my future self, but I'm so happy you came along to the podcast.
Speaker:We've not been running this podcast very long, but I was really keen with
Speaker:the speakers that we could talk about what you might get from their session.
Speaker:Before we run into the session, let's talk about you.
Speaker:Let's do your intro.
Speaker:Do you want to do your own intro and tell us a little bit about you please?
Speaker:Dorien Morin-Van Dam: Sure.
Speaker:Happy to meet everybody that's listening to this podcast or might
Speaker:be viewing if there's any video here.
Speaker:My name is Dorien Morin-Van Da m, grew up in the Netherlands, but
Speaker:have been in the US for 35 years.
Speaker:I'm a social media strategist, and I help small business owners,
Speaker:coaches, entrepreneurs, getting the content, the content that's
Speaker:in their head out on social.
Speaker:I think that's really my best, that's my superpower.
Speaker:There's a lot of experts out there, right?
Speaker:High level coaches, a PhD in nutrition, and that's who I work with that have
Speaker:all these ideas that are looking for consulting clients and they want
Speaker:to be active on social, but they really don't want to be on social.
Speaker:So that's where I come in.
Speaker:I'm their content manager, their strategist, and I get that content
Speaker:on paper, or you know, in a Google file and then on social.
Speaker:So that's really where my superpower is.
Speaker:And that's, I think, what we're going to talk about when I visit the UK
Speaker:in May and I'm going to help small business owners, just like you, if
Speaker:you're listening, and what my system is and what is the one thing that's
Speaker:really helped my own business, but also my client's business move forward.
Speaker:Matthew Hughes - King of Video: Wicked.
Speaker:And my listeners will remember that we spoke to Judy Fox quite a few episodes
Speaker:ago now, but Judy was, well, is one of the Queens of LinkedIn for sure.
Speaker:She's got a huge profile.
Speaker:Do you know Judy, Dorien?
Speaker:Dorien Morin-Van Dam: Yes, I do.
Speaker:We spoke at Social Media Week Lima in 2022 together.
Speaker:So I got to meet her in person.
Speaker:Yeah.
Speaker:Matthew Hughes - King of Video: So I assume so, because this marketing
Speaker:world is much smaller than you think, but when we spoke to Judy,
Speaker:Judy's a LinkedIn expert, right?
Speaker:And the thing is, when I was putting together the conference,
Speaker:I was like, well, who do we want?
Speaker:We've got this creators and creators track, and we've got
Speaker:some great creators on there.
Speaker:And when I looked at the business track, I was like, who's doing something really
Speaker:cool with video that's not that normal.
Speaker:I mean that totally respectful, of course, because it is quite normal
Speaker:actually for people like you and me but maybe not if you've never done
Speaker:this kind of thing before so can you just tell us a little bit about what it
Speaker:is that you've been doing and how you came up with the idea to do this thing?
Speaker:Dorien Morin-Van Dam: Sure.
Speaker:I was on, I've been on social media in the, in the, in
Speaker:marketing for about 13 years.
Speaker:And so in 2016, when Facebook first came out with Facebook Live,
Speaker:I remember being on the beach.
Speaker:I lived in Myrtle Beach and trying it out with my kids.
Speaker:And you know, we all know what happened next.
Speaker:There's this lady sitting in her car that bought a Chewbacca mask.
Speaker:She put it on, started laughing, went on for 20 minutes and it
Speaker:got 150 million views, right?
Speaker:Facebook Live was there.
Speaker:Everybody was like, okay, now we can go live from our phones.
Speaker:It was kind of the first taste that we got.
Speaker:And as a marketer, I knew that this was an amazing tool.
Speaker:But it takes a little bit of time to come up with a strategy that works for you.
Speaker:So about two years ago, I started a weekly Live show.
Speaker:where I go Live and I invite guests to come on and my superpower
Speaker:there is to be consistent.
Speaker:I did a lot of research on who I should have on a guest, you know, as a guest
Speaker:and, and what the topics were and all those things, but really The most
Speaker:important thing that I have found is being consistent and I have tips on how
Speaker:to be consistent because we all have these good intentions of, you know, starting
Speaker:a show or starting a podcast, right?
Speaker:But a lot of us quit and I have a system where it's really hard to quit.
Speaker:Matthew Hughes - King of Video: Good.
Speaker:Dorien Morin-Van Dam: So in the last two years, I've done about
Speaker:45 to 50 episodes each year.
Speaker:This is Year 3.
Speaker:I'm relaunching January, relaunching it as a third season.
Speaker:And I already have 15 guests signed up.
Speaker:I'm already booking into April and May, and that's really the secret.
Speaker:It's putting yourself out there saying I'm going to do it and doing Live every week.
Speaker:If you, as a business owner, like talking to people, consider this your
Speaker:1-on-1 weekly opportunity to make a new connection, like a networking
Speaker:opportunity, but you're going to do it in front of, you know, potentially
Speaker:hundreds of thousands of people, right.
Speaker:But you're having that 1-on-1 conversation.
Speaker:And that's really what a live stream can do for you.
Speaker:You can stream it to, you know, a variety of places.
Speaker:I'm streaming, currently streaming it to LinkedIn, to my profile.
Speaker:I'm streaming it to my personal profile on Facebook and I'm streaming it to YouTube.
Speaker:And so there's a different audience in these spaces, but for 30
Speaker:minutes a week, having a 1-on-1 conversation with somebody, I'm
Speaker:getting a huge return on investment.
Speaker:I'm able to use this content, repurpose it, you know, cut it, clip it,
Speaker:do all sorts of things with it.
Speaker:And it's really what's bringing me my leads in my business because I am
Speaker:visible and I've been visible now for over two years every single week and
Speaker:it's the consistency that pays off.
Speaker:Matthew Hughes - King of Video: Okay, so so we're going to come back to that
Speaker:in a second, the return that you've had because I think it's really interesting.
Speaker:Actually, you're not the only speaker.
Speaker:There's another speaker, Louise, who has a similar story with the return
Speaker:that she gets from YouTube on LinkedIn.
Speaker:But I just wanted to go back.
Speaker:You say you mentioned the Chewbacca thing.
Speaker:Is that how, is that the thing that you see as the catalyst,
Speaker:that, that Chewbacca moment?
Speaker:Dorien Morin-Van Dam: That absolutely was the catalyst because it allowed
Speaker:us to go Live without any tools.
Speaker:You literally, the phone on your hand, cause before you could do
Speaker:FaceTime with somebody, right?
Speaker:If you had an iPhone.
Speaker:But in order to go stream to Facebook, anywhere you were, we
Speaker:all became instant journalists.
Speaker:Right.
Speaker:All of a sudden, we're now going Live.
Speaker:We're in New York City or we're on the beach or wherever we're reporting
Speaker:the stories as we see them instead of recording them, uploading them
Speaker:and then sharing them as a video.
Speaker:We're now live streaming.
Speaker:We're now the journalist.
Speaker:And that really, I think, was the cat.
Speaker:When everybody saw that, it just went wild and crazy.
Speaker:I was on the, I was on the local news within a couple of weeks when I
Speaker:lived in Myrtle Beach talking about this phenomenon of Facebook Live.
Speaker:They're like, you know, the new station was like, what is this,
Speaker:you know, how can we use it?
Speaker:And so, yeah, I think that was in 2016.
Speaker:I think that was a huge catalyst for us.
Speaker:And of course, now there's all kind of sophisticated tools that you can
Speaker:multi stream to different places.
Speaker:But that really was the place Where I see, because a lot of people then
Speaker:were active on LinkedIn, on Facebook.
Speaker:Facebook was huge.
Speaker:Facebook groups was huge.
Speaker:It was growing.
Speaker:It was really the platform where most business owners were.
Speaker:I think there's been a big shift, you know, where I'm
Speaker:much more active on LinkedIn.
Speaker:I shifted to Twitter for a bit.
Speaker:Now I'm shifting to threads, you know, where of course things change.
Speaker:But that at that time was a huge catalyst for live streaming.
Speaker:Okay.
Speaker:Matthew Hughes - King of Video: And that's.
Speaker:Yeah, I think I didn't, I didn't think I realized at that time, it was really
Speaker:weird actually, I was driving down the street and I saw that Chewbacca
Speaker:mask in someone's car just yesterday.
Speaker:It was really funny because it did immediately remind me of that video.
Speaker:But I don't use, you know, when we think about Facebook lives, and
Speaker:again, for people like us right now.
Speaker:It's perfectly normal and natural.
Speaker:When I invited you to the podcast, it's not like you sat there
Speaker:and you was really concerned.
Speaker:Well, to my knowledge, you weren't really concerned and nervous.
Speaker:You're so used to this now, but do you remember getting started and how
Speaker:easy was that for you, getting started with Live or sort of video in general?
Speaker:Wh at's that journey been like for you?
Speaker:Dorien Morin-Van Dam: Yeah, so the initial four years that I was doing
Speaker:Live and you were part of that, I was doing in a private Facebook group.
Speaker:So the audience was much smaller.
Speaker:And I was doing a weekly, almost like a webinar series where I would
Speaker:invite people to be a guest, but really they were the topic expert.
Speaker:And I was really more of a facilitator than anything else.
Speaker:And I did that weekly in a private group.
Speaker:Sometimes we'd have 10 people show up, sometimes 50, sometimes a hundred.
Speaker:Of course, the replays would go out to everybody in the
Speaker:group and to the newsletter.
Speaker:So it did have a wider audience.
Speaker:But it was really intimate and that was really great because it was the target
Speaker:audience of social media managers who I'm a social media manager, right?
Speaker:So I can talk to them.
Speaker:I knew the topic.
Speaker:I knew basically how to answer the questions, anything that came at me.
Speaker:So that was a really beautiful space for me to practice being that
Speaker:interviewer, being that facilitator.
Speaker:And there was a lot of, that was definitely a learning curve to that.
Speaker:And then once that ended, that's when I said, you know what,
Speaker:I got to do this for myself.
Speaker:I've got 4 years of experience.
Speaker:I got to expose my knowledge to the world.
Speaker:And that's when I started strategy talks that within 2 months of that ending,
Speaker:that's when I, that's when I started that, cause that was the catalyst for me.
Speaker:Matthew Hughes - King of Video: Yeah.
Speaker:And so the reason why I asked that question is because it's quite easy
Speaker:to look at a podcast like this and videos, YouTube and strategy talks and
Speaker:think, Oh, I should just start that.
Speaker:And then you get there and you look at the equipment or the software
Speaker:you're going to use or whatever and go, Oh my God, I have no idea what
Speaker:I'm doing, but actually sometimes just starting and doing it in that intimate
Speaker:environment gives you enough experience and enough confidence to get started.
Speaker:And also to say really that it's, you're six years in from that then,
Speaker:you know, this is not day 1 for you.
Speaker:Yeah.
Speaker:So I, and I see this all the time when it comes to YouTube, like in groups,
Speaker:people were like, Oh, I've just started.
Speaker:I've only got 200 subscribers.
Speaker:Oh my God, you've got 200 subscribers.
Speaker:Like you've started , that's your way off the blocks, you know, and
Speaker:they focus on the small numbers, but actually, think about that as
Speaker:a consistent thing across 6 years.
Speaker:Like you already knew, I'm sure you did when you started strategy talks
Speaker:that you'd already got a network of speakers that you could reach
Speaker:out to and then invite them to it.
Speaker:You'd already got a network of attendees that knew you, that had
Speaker:come along, that had networked with you, that had seen all of your stuff.
Speaker:And so you generated and created that audience already.
Speaker:And it is, it's hard and dis, um, not disconcerted, but it's difficult
Speaker:at the start when you've not got an audience to build it, but you've got
Speaker:to stay in it for the long game, right?
Speaker:You've got to plan for the long game.
Speaker:Dorien Morin-Van Dam: Right.
Speaker:And that was one of the best tips that I got.
Speaker:When I got started, I asked, I talked to a podcaster who'd
Speaker:been doing it for 8, 10 years.
Speaker:And I said, so I'm going to start this show, you know, interviewing him.
Speaker:And he's like, do this.
Speaker:He's like, make a list of 20 to 30 people that you want to have on in the next year.
Speaker:You want to have more, but make that initial list, invite 20
Speaker:of them as soon as, and have a calendar ready, invite them.
Speaker:I had 12 people booked in two days.
Speaker:Now it didn't matter what was going to happen.
Speaker:I've got 12 people waiting to be on my, on my, on my podcast.
Speaker:So I bulk invite people at this point.
Speaker:I have my calendar open all the way to the end of this year.
Speaker:When I talk to somebody and I'm like, Oh my gosh, you would be great for my
Speaker:audience, I sent them the calendar link.
Speaker:So I have it all set up, but a lot of the others, you know, that stuff is
Speaker:automated, but I can't not show up.
Speaker:I've got 12 people already, 15 people waiting to be interviewed and the
Speaker:next, you know, so many Tuesdays.
Speaker:So that's, that was a really good tip because if you do three and
Speaker:then it gets hard and then you get busy, you're going to stop.
Speaker:I think that the statistics is that 80% of podcasts have less
Speaker:than, a fewer than 6 episodes.
Speaker:Matthew Hughes - King of Video: Yeah, yeah, I heard that too, yeah.
Speaker:Dorien Morin-Van Dam: Yeah.
Speaker:So if you can book out 12, here, it becomes a habit.
Speaker:It becomes a habit after 3 months.
Speaker:So that's really something that I would recommend for people to do.
Speaker:Matthew Hughes - King of Video: And this is the same as YouTube, right?
Speaker:I don't remember the stats, but it's something ridiculous like 95% of YouTube
Speaker:channels never reach 1000 subscribers and so, I see people when they're
Speaker:getting to 280 subscribers, I'm like, oh my god, you're close to being in
Speaker:the 5%, you know and when you get to 10,000, it's like 1% or something.
Speaker:I'll have to find those stats but it's ridiculous really, it only takes a small
Speaker:amount you know, beyond The first in, in this instance, you're talking about
Speaker:podcasters 6 before that's it you're in, in a different territory to everyone else.
Speaker:The consistency is one word, but there's a little bit about discipline as a bit about
Speaker:forward planning, you know, that great advice of getting those 20 names in,
Speaker:you know, I've sent the list out to the speakers and they go and book themselves.
Speaker:And I just know they're going to be in here.
Speaker:So we're, we're on 13, we're at now, but we're way past it now.
Speaker:Now we're, now we're into territory where I can see in 2024, we're
Speaker:going to be on 50 episodes by the end of this year, which is huge.
Speaker:So all of those things I think are important.
Speaker:And so going all the way back to when we started this little conversation.
Speaker:The return on investment, then the impact that it's had on your business.
Speaker:And I'm asking you this question.
Speaker:I want you listeners to think about this, thinking about where Dorien is.
Speaker:There's two years into strategy talks.
Speaker:So I want to ask you what the impact has been on your business.
Speaker:And when, if you remember, did you start seeing it having the impact
Speaker:that you, that you hoped it would have, or you planned it would have?
Speaker:Dorien Morin-Van Dam: I saw an impact pretty immediately where people would
Speaker:reach out to me and say, I love your show.
Speaker:So I saw an increase in direct messages on Facebook, LinkedIn,
Speaker:cause that's where I was focusing on.
Speaker:And then I also added a strategy talks newsletter on LinkedIn.
Speaker:And that would go to people's inbox.
Speaker:So I now have 1700 subscribers.
Speaker:I kind of stalled on that newsletter a little bit.
Speaker:I just revived it in January this year because I realised, you know, that's
Speaker:a lot of people that I can reach.
Speaker:So that kind of went hand in hand.
Speaker:And so what happened was, especially by me.
Speaker:Putting it out on multi different, multi places, it's where, and it's interesting
Speaker:because this is the tip that you're, you know, that, that I really want
Speaker:to focus on is where do people know you, but might not know what you do.
Speaker:And that's happened.
Speaker:That place happened to be for me is on my Facebook personal profile.
Speaker:So initially, when I was live streaming, I went to Facebook page.
Speaker:I went to Twitter, I went to Facebook, personal profile, LinkedIn, and YouTube.
Speaker:And the Facebook personal is what moved the dial for me.
Speaker:There were people I had been connected with cause I've been on
Speaker:Facebook for like 12 years or 13 years, maybe even longer, 15 years.
Speaker:I don't know.
Speaker:But there were people that I'd connected to that sort of knew I was
Speaker:a social media strategist, but don't really understand what that means.
Speaker:But all those people have people in their lives that own a business.
Speaker:So by seeing me go Live every single week, sometimes they tune in.
Speaker:Sometimes they share it.
Speaker:Sometimes they tag a friend.
Speaker:I started getting messages like, Oh, you need to talk to my friend, Doreen.
Speaker:She goes live all the time.
Speaker:She has all these experts.
Speaker:And I have three new clients that are directly related that came from referrals
Speaker:from my Facebook personal profile of people seeing this is what I do now.
Speaker:I'm not on my Facebook profile all the time saying, you know, hire me
Speaker:or, you know, packages or whatever.
Speaker:I'm just live streaming on there.
Speaker:It's that social proof.
Speaker:She does, she says she does, and I get personal referrals and that's it.
Speaker:I think within 6 months I started getting those.
Speaker:Matthew Hughes - King of Video: So, just an important thing there.
Speaker:When you set up your personal profile, did you set it up for business?
Speaker:Dorien Morin-Van Dam: I t's my personal profile.
Speaker:So it's just, I, it does say what I do, but I also share
Speaker:pictures of my family, of my dogs.
Speaker:And I used to also stream it to my profile as well as my page.
Speaker:But on my, on my profile, it just gets streamed.
Speaker:I don't really interact with a lot of people, but it's just in between
Speaker:pictures of my dogs playing in the snow or me going kayaking or running,
Speaker:there is my live show every week.
Speaker:So, I'm not on the show selling anything.
Speaker:I'm not using it for business gain.
Speaker:I'm using it for social proof this is what I do.
Speaker:Matthew Hughes - King of Video: Well, it was a loaded question, really, because a
Speaker:lot of the people that I know that start these kinds of journeys, they avoid their
Speaker:personal profiles because they think that their friends, their family, people
Speaker:they're connected with, don't want to see this stuff, but what you is actually,
Speaker:by sharing into your personal realm.
Speaker:And okay, you're probably connected to way more work based people now.
Speaker:You are now getting the leads from it as well.
Speaker:And what do your friends and family, do they, do they even
Speaker:talk to you about this stuff?
Speaker:Dorien Morin-Van Dam: Yeah, there are some people that, you know, my mom, she'll
Speaker:say, Oh, you know, I watch your show.
Speaker:She doesn't speak English, but she'll see me and she'll go on and watch.
Speaker:Then there are friends and family.
Speaker:I've had my brother on.
Speaker:I've had a cousin on.
Speaker:I've had family from the Netherlands come on my show.
Speaker:They're in business in the Netherlands.
Speaker:But I'm not really I'm not resharing it.
Speaker:I'm not tagging people.
Speaker:I'm not inviting people to come to the show.
Speaker:I'm just, it's here.
Speaker:This is what I do.
Speaker:This is who I am.
Speaker:And it's done really well.
Speaker:And yeah, like I said, I've been connected to some people.
Speaker:One of the, one of the people that I signed as a client, which is, It's
Speaker:a big, pretty big client as a person.
Speaker:She and I started a business together 13 years ago, January 20, uh, yeah, 2011.
Speaker:We both started a business.
Speaker:I became a social media manager.
Speaker:She started her law firm.
Speaker:We started working together a year and a half ago, six months into strategy talks
Speaker:because she is one of the people that saw me on my personal Facebook, subscribed
Speaker:to my newsletter, started reading it, started saying, Hey, I like this.
Speaker:Hey, I like this.
Speaker:By May, 'cause I started in January, by May, she's like,
Speaker:let's have a meeting by July.
Speaker:I signed her and that was a 10 year lead.
Speaker:But you never know.
Speaker:And she can, you know, she can refer me to other people.
Speaker:She's a business owner and I just think that this is something
Speaker:that people forget to do.
Speaker:Most of my business, almost all of my business, is referrals, right.
Speaker:There, you know, it's people saying, Hey, I know Dorien, you need to work with her.
Speaker:So why not use that personal profile on both LinkedIn and Facebook?
Speaker:And that's what's really made the difference.
Speaker:So I keep doing it to be visible.
Speaker:I keep doing it to have that consistency.
Speaker:I know other people drop out there every week.
Speaker:It's 30 minutes of FaceTime, like visible, and then probably another
Speaker:hour or so of additional tasks.
Speaker:And I have a VA that helps me with stuff and that's going to be part of my talk
Speaker:at TubeFest where I explain some of the, you know, the system that I've set up,
Speaker:that works really well to make it, not quite automated, but you can automate some
Speaker:Matthew Hughes - King of Video: Yeah.
Speaker:Yeah.
Speaker:Make it less laborious for you, cause I, that's the challenge a lot of business
Speaker:owners think about when they, you know, if you create a, you expect it and you
Speaker:understand the creator workflow and process, but a lot of business owners
Speaker:are like, Oh my God, another thing that I've got to add to my workload.
Speaker:But if you automate it, if you outsource some of that work, actually, it becomes
Speaker:just, you ship your scheduled session that you've got to do with somebody.
Speaker:And then for the most part, like with this podcast, in fact, my VA will pick
Speaker:it up from directly from Squadcast, which is what we're using to record it.
Speaker:She'll take it into Descript and she'll start doing all of the work with it.
Speaker:And then before you know it, it's published on all the platforms
Speaker:and we're getting the benefit from it for our business.
Speaker:Dorien Morin-Van Dam: Yeah.
Speaker:Hey, Matt, let me ask you, does the, in the UK, do they have a BNI like a..
Speaker:Matthew Hughes - King of Video: Yes.
Speaker:Yeah, of course.
Speaker:Yeah.
Speaker:Dorien Morin-Van Dam: Okay.
Speaker:So if you are familiar with that, like an hour, an hour and
Speaker:a half a week commitment, right?
Speaker:This is the same kind of commitment that you could have your own BNI.
Speaker:You have 30 minutes, a one on one with one person, but a lot
Speaker:of other people are part of it.
Speaker:And you have the opportunity to touch base with all these
Speaker:incredible people that are out online.
Speaker:For the same amount of time that you spend at BNI doing one on one with the
Speaker:same 30, 40, 50 people every single week, you can do this with thousands of people
Speaker:and show off who you are, what, you know, who's in your network, what services
Speaker:you provide, what pain points you solve.
Speaker:And that's super powerful.
Speaker:So if you see the power of a networking organisation like BNI,
Speaker:then that jump to this, to doing a live stream can't be that hard,
Speaker:Matthew Hughes - King of Video: I do wonder like if you so if you're
Speaker:not familiar with BNI, it's just a networking event, like, like many
Speaker:networking events, and they have meetings all around the world.
Speaker:And you get put in a chapter and it's your chapter and you're supposed to
Speaker:refer to the people within your chapter.
Speaker:So what they do as part of that is they have one to one.
Speaker:So I was just thinking when you're saying that, Doreen, like, imagine if
Speaker:all those one to ones were live streamed.
Speaker:Imagine the total reach you could get from all of those people.
Speaker:Because, you know, they have the one to one so you can get to know each
Speaker:other's business a little bit more.
Speaker:And then you're supposed to go out and do the work to get the referrals and stuff.
Speaker:But actually, that is the thing.
Speaker:You could just have that talk online.
Speaker:And that's really the thing.
Speaker:It'd be great to see, if this podcast becomes more popular,
Speaker:if people actually take..
Speaker:In fact, if you do take this as a general thing, you think I'm going
Speaker:to start strategy talks type thing.
Speaker:Let us know come back and let us know maybe the year's time.
Speaker:How you got on with it?
Speaker:Doreen, I interviewed Jerry Potter.
Speaker:Do you know Jerry?
Speaker:So Jerry Potter?
Speaker:He has a show, I forgot the name of it now.
Speaker:It's like five minutes social or something.
Speaker:He's his YouTube channel is he's got 125, 000 subscribers, really lovely guy and he
Speaker:said that when he started his channel that he would give it a year and then decide.
Speaker:Whether it worked or not, and you guys go and listen to the episode,
Speaker:he's got more about it in there.
Speaker:But it was just so nice to hear somebody say, like, and
Speaker:plan for this long term thing.
Speaker:And it sounds like you've done the same.
Speaker:And if anyone listening to this is not getting the message that it's a longer
Speaker:term thing, set your sights on a year.
Speaker:We're in January when I'm recording this, but set your sights on a year and
Speaker:then decide whether it's working or not.
Speaker:Don't do it for a month or for 3 episodes or 6 podcast episodes and
Speaker:then give in because you just, you're just delaying all of this great
Speaker:stuff that comes after that fact.
Speaker:I know you said, I was hoping you'd say, actually Matt, I didn't
Speaker:get any return straight away.
Speaker:It took a while, but you were like, no, I'm straight in.
Speaker:I've got my return, which,
Speaker:Yeah.
Speaker:That's the beauty of it, right?
Speaker:It can happen like that.
Speaker:And I think probably your audience building and your,
Speaker:you've got what do they call it?
Speaker:It's like, um, it's like goodwill.
Speaker:You've got goodwill out there.
Speaker:You've done all of this stuff as part of your social media pro stuff,
Speaker:and you got all that goodwill.
Speaker:And it's like, you by doing this yourself, you find it finally started
Speaker:to come back towards you, which is wonderful that it happens so quickly.
Speaker:Dorien Morin-Van Dam: I was going to say, I think that a lot of us
Speaker:that are working in marketing, we forget to market ourselves.
Speaker:And I had forgotten that for a while.
Speaker:And so this is me saying to the world, hello, I'm here, you know, and
Speaker:it's as a business owner, you need to do that frequently and a quick,
Speaker:easy way to do that is by going Live and saying, Hello, I'm here.
Speaker:I'm still offering the same services and products, but you know, I'm talking
Speaker:to the audience and here are some things you need to know about me.
Speaker:It's just kind of waving that hand of saying, I'm available
Speaker:whenever you're ready.
Speaker:Reach out to me.
Speaker:That's what that is.
Speaker:Matthew Hughes - King of Video: Yeah.
Speaker:You've reminded..
Speaker:One of my favorite quotes is that 'the time to work on your roof is
Speaker:when the sun is shining on 'it.
Speaker:So it's something like that, and it talks about the fact that you often as
Speaker:a business owner, you work on stuff when it's bad, when it's not working or you've
Speaker:got clients are driving, drying up, but you forget to do it when everything
Speaker:is good, but that's probably the most important time when you are busy, when
Speaker:you have got loads of clients, when you've got too much work going on, because if
Speaker:you don't do it, it does just dry up.
Speaker:And then you go, Oh my God, like you've just said, you know, marketers,
Speaker:we forget to do our own stuff and it just leads to bad things going on.
Speaker:So you've got to keep this momentum.
Speaker:And the thing that I like about your strategy talks the most is just.
Speaker:It's one hour, one half an hour every week.
Speaker:Like who can say they don't have the time?
Speaker:If you don't have the time for that, there's something else going on in your
Speaker:business that you need to rectify.
Speaker:And just before we wrap this up, Dorien, when we're talking about
Speaker:time and half an hour's time, tell me, we had dinner together.
Speaker:What was it?
Speaker:Social Media Marketing World?
Speaker:Dorien Morin-Van Dam: Yeah, in San Diego
Speaker:Matthew Hughes - King of Video: and you told me how many kids have you got
Speaker:Dorien Morin-Van Dam: four.
Speaker:Matthew Hughes - King of Video: Four, right, four kids.
Speaker:And we were talking about time and you started telling me all the things that you
Speaker:do in life, personally and professionally, and I was like, Oh my God, if I could
Speaker:do it, be as productive as you and still have a smile on my face with all this
Speaker:stuff that you're juggling, during as a testament that you can do all the things.
Speaker:And it can work out really well for you.
Speaker:So just wanting to point that out because I know someone said to me on a meeting
Speaker:today, they were like, Oh my God, mate, you seem to be doing all the things.
Speaker:And I was like, yeah, but I look at other people like
Speaker:Dorien is doing all the things.
Speaker:I'm like, can I be more Doreen?
Speaker:So there's always ahead of you or someone doing more or the
Speaker:perception is they're doing more.
Speaker:They're probably doing worthless.
Speaker:Dorien Morin-Van Dam: Right.
Speaker:And, and, and one of the things that I want to point
Speaker:out is that I'm an early bird.
Speaker:So I do the strategy talks at 8 AM.
Speaker:It's my most productive time.
Speaker:So when you think about doing this going to be my last step here, because I know
Speaker:we're wrapping it up, but you don't have to do it during business hours.
Speaker:If you are an early bird, you get up at 6 AM and you want to record your show
Speaker:and you get guests to come on at 6 AM.
Speaker:Go do it.
Speaker:Or if you want to do it at 9 o'clock at night, if your best thinking is
Speaker:in the evening, the brilliant thing about having a show is that you set
Speaker:the stage and you can do it when you have that little bit of extra time.
Speaker:There are people that I know do it on the weekend, right?
Speaker:Not that I want to do that on the weekend, but I actually had somebody reach out
Speaker:to me this week that I have my first show of the season and it's at 8 AM.
Speaker:And he said, Hey, just a tip.
Speaker:Why don't you do it at later?
Speaker:Because then I'm on Pacific time that I can watch a show, cause
Speaker:I'm not getting up at 5 AM.
Speaker:And I said, that's a great job.
Speaker:I appreciate it.
Speaker:It's my show.
Speaker:I actually, my audience is mostly on the East coast and I want to
Speaker:grab the European So if I do it at 10 AM, that means everybody in
Speaker:the UK and in Europe is eating.
Speaker:They're not going to watch my show.
Speaker:So I want to do it at 8 AM when they can watch it because it's like
Speaker:1 or 2 o'clock in the afternoon.
Speaker:It's my prerogative.
Speaker:That's who I'm targeting.
Speaker:And that's why I do it.
Speaker:Plus if I did it at 10 AM, which I did the first year, my whole morning was
Speaker:busy getting ready for the show and now I get up, I get ready for the show.
Speaker:My show ends at 8:30 AM, I can start my work day.
Speaker:So that works for me.
Speaker:So you get to decide on how this is going to work for you once you
Speaker:decide to do a show like this.
Speaker:Matthew Hughes - King of Video: Yes.
Speaker:Yeah, I love that.
Speaker:And it's about setting your own boundaries, right?
Speaker:I, my wife's doing some boundaries work at the moment.
Speaker:I said to her recently, I was like, I'm going to do some
Speaker:content creation on Saturday.
Speaker:I've talked about this a lot and I think I'm just going to work on Saturdays and
Speaker:she would, you know, we talked about boundaries, like, but isn't that the
Speaker:weekend isn't the time you have off?
Speaker:And I was like, yeah, it is.
Speaker:But if I don't, if I don't do work and I've got a lot I want
Speaker:to achieve this year, I was like, I'll just sit gaming on my Xbox.
Speaker:Like, it's not like I'm, if it was time I was missing with my
Speaker:kids, my kids are usually out now, you know, they're teenagers.
Speaker:I was like, then that's fair enough.
Speaker:But I was just, I'd just be gaming.
Speaker:I was like, I think I'd rather focus on my business.
Speaker:So it's just about your own boundaries, what you decide you want
Speaker:to do with the time that you've got.
Speaker:Love that you're not letting other people dictate when you should do these things.
Speaker:Why would you, like, cause you'll hate it in the end as well.
Speaker:You know, when it's causing you issues in your own schedule.
Speaker:You'll just hate doing it.
Speaker:Dorien Morin-Van Dam: Right.
Speaker:No, you have to enjoy it.
Speaker:And you have to, you know, get over yourself getting on video.
Speaker:The first, I think, strategy talks I did, I'm like, this is my first one.
Speaker:You know what the topic was?
Speaker:Imposter Syndrome, because I was like, I don't know, should I be doing a show?
Speaker:Is anybody going to watch?
Speaker:So I asked a friend to come on and I'm like, you're my friend.
Speaker:Can we talk about this together?
Speaker:And she's like, sure.
Speaker:That was my first show.
Speaker:Matthew Hughes - King of Video: Brilliant.
Speaker:Brilliant.
Speaker:Doreen, thanks so much.
Speaker:Let people know where they can find out about you and strategy talks and
Speaker:all of that, all that good stuff.
Speaker:Dorien Morin-Van Dam: Okay.
Speaker:The best place to reach me is on LinkedIn.
Speaker:I would love a follow.
Speaker:Can you could send a connection request?
Speaker:It's Dorien Morin-Van Dam.
Speaker:If you put in #strategytalks, you should probably also find my shows.
Speaker:I go Live Tuesday, Tuesdays, 8 AM on Eastern time.
Speaker:So if you're in the UK, that would be 1 o'clock in the afternoon.
Speaker:If you're the rest of Europe, 2 o'clock in the afternoon.
Speaker:And yeah, most Tuesdays that's where I am, but connect with me on LinkedIn.
Speaker:Send me a message and say, I listened to your podcast with Matt and I'm
Speaker:really looking forward to being in the UK in May and meeting everybody.
Speaker:Matthew Hughes - King of Video: Good.
Speaker:And that's the most important thing, is you're here in
Speaker:May in Birmingham, May 23rd.
Speaker:The link will be in the show notes as well.
Speaker:So make sure you get over to TubeFest.live.
Speaker:The great thing about the speakers, I've said this before, these are
Speaker:not the speakers that will come out, do the session, and disappear.
Speaker:We will, there will be mingling that we're watching the other sessions that
Speaker:we're talking about this stuff so do head over to and join us on May the 23rd.
Speaker:All right.
Speaker:My name is Matt Hughes, King of Video.
Speaker:Thank you so much, Dorien.
Speaker:See you next time guys.